Estudio europeo sobre la piel en la menopausia

BENEATH THE SKIN OF THE MENOPAUSE

EUROPEAN SURVEY MEDIA REPORT

March 2011

EXECUTIVE SUMMARY & HIGHLIGHTS

CONTENTS
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Executive Summary & Highlights Research Methodology

RESEARCH METHODOLOGY

European Results

EUROPEAN RESULTS

EXECUTIVE SUMMARY & HIGHLIGHTS

EXECUTIVE SUMMARY
With beautiful, successful women from Madonna and Oprah, to Julie Walters and Kim Cattrall(whose character Samantha Jones experiences the menopause in the most recent ‘Sex and the City’ movie), ‘coming out’ about being menopausal and even embracing the ‘change’, the menopause is no longer seen as a taboo subject but simply a stage in a women’s life that impacts her fertility. Not her beauty, success or vitality. Hot flushes and mood swings are just a few of the well-known symptoms ofthe menopause. However, little is said about the impact the ‘M’ word can have on the skin, and the ageing process. Are there any visible effects, and if so what implication does this have on a woman’s beauty regimes? Beneath the Skin of the Menopause is a survey designed to find out what women at or post the menopause really think about their skin. It reveals some fascinating insights on how themenopause can affect a woman’s looks, her self-confidence, and even her sex life - it would seem that the hot flushes aren’t actually passion related...

KEY EUROPEAN SURVEY HIGHLIGHTS

RESEARCH METHODOLOGY

85% of women who took part in the survey noticed specific changes in their skin as a result of the menopause Over half (54%) of the women surveyed claimed that they were unprepared for theeffects that menopause had on their facial appearance and skin Since experiencing the menopause more than 55% of women revealed that they no longer feel confident about the appearance of their skin Nearly half (48%) of the women surveyed revealed that they felt less sexy during the menopause, and over a third (33%) felt that their physical relationship with their partner had suffered 56% of womenadmitted that the menopause prompted them to step up their beauty regime 20% of the women surveyed admitted that they would consider or have had injectable treatments

EUROPEAN RESULTS

EXECUTIVE SUMMARY & HIGHLIGHTS

RESEARCH METHODOLOGY
The survey was conducted by Insight Engineers in February 2011 via an online questionnaire for Allergan. The survey consisted of a total of 666respondents from the UK, France and Germany providing a representative sample across each of the countries. Respondents were aged between 35-64 years (average age was 53) and were required to be at or post the menopause. Insight Engineers is an accredited independent pan-European market research agency that specialises in conducting awareness and attitudinal research. Insight Engineers is a member ofESOMAR and a MRS Company Partner Company, and stringently adheres to these professional codes when conducting European research.

RESEARCH METHODOLOGY EUROPEAN RESULTS

EXECUTIVE SUMMARY & HIGHLIGHTS

EUROPEAN RESULTS
Are women prepared for the menopause?
With hot flushes, mood swings and forgetfulness being the most talked about symptoms of the menopause. It is surprising that over half thewomen surveyed (54%) had limited or no awareness about the effects of the menopause on their skin. This lack of awareness was especially high in the UK & Germany where over 55% of women said that they had limited or total unawareness that the menopause could affect their skin. French women, however, were a lot more informed with nearly 60% of women stating that they were very aware or had someawareness of how their skin may change through the experience.
100 90 80

Awareness of the effects of the menopause on facial appearance and skin

RESEARCH METHODOLOGY

70 60 50 40 30 20 10 0

GB

Germany

France

EUROPEAN RESULTS

Limited or no awareness Some awareness Very aware

EXECUTIVE SUMMARY & HIGHLIGHTS

EUROPEAN RESULTS
Dry, wrinkly and dehydrated...the reality of...