Estudio Leche En México

Páginas: 23 (5682 palabras) Publicado: 3 de octubre de 2011
Drinking Milk Products - Mexico

Euromonitor International : Country Sector Briefing January 2011

Drinking Milk Products

Mexico

List of Contents and Tables
Headlines ................................................................................................................................................................. 1 Trends...................................................................................................................................................................... 1 Competitive Landscape .......................................................................................................................................... 2 Prospects.................................................................................................................................................................. 3 Category Data ......................................................................................................................................................... 3 Table 1 Sales of Drinking Milk Products by Category: Volume 2005-2010 .................................. 3 Table 2 Sales of Drinking Milk Products by Category: Value2005-2010 ..................................... 4 Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010 ................. 5 Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010 .................... 5 Table 5 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010.................. 5 Table 6 Milk by Type: % Value Breakdown 2007-2010................................................................ 6 Table 7 Drinking Milk Products Company Shares 2005-2009 ....................................................... 6 Table 8 Drinking Milk Products Brand Shares 2006-2009 ............................................................. 7 Table 9 Sales of Drinking Milk Products by Distribution Format: % Analysis 20052010................................................................................................................................... 8 Table 10 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015.......................................................................................................................... 8 Table 11 Forecast Sales of Drinking Milk Products Products by Category: Value2010-2015.......................................................................................................................... 9 Table 12 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015............................................................................................................. 9 Table 13 Forecast Sales of Drinking Milk ProductsProducts by Category: % Value Growth 2010-2015............................................................................................................10

 Euromonitor International

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Drinking Milk Products

Mexico

DRINKING MILK PRODUCTS IN MEXICO
HEADLINES
• • • • • • In 2010, drinking milk products is expected to record value growth of 7% to reach Mx$53.0 billion Nationalmilk suppliers seriously affected in 2010 Soy drinks is expected to record the highest value growth in 2010 with an increase of almost 30% Drinking milk products is expected to record slight constant unit price growth in 2010 Drinking milk products in Mexico is led by domestic companies, namely Grupo Industrial Lala SA de CV Drinking milk products is expected to post a CAGR of 2% in constant valueterms to reach Mx$59.2 billion in 2015

TRENDS
• The northern region, one of the main suppliers of local milk in the country, has been seriously affected by security issues. The strong presence of organised crime syndicates has contributed to farmers ceasing production of milk, meat, chicken and eggs. It is estimated that in 2010 alone this region stopped producing around 79 million litres of...
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