Estudio mercado juguetes europa

INDUSTRY PROFILE

Toys & Games in Europe

Market rivalry
It is becoming increasingly challenging for independent toy stores to compete with mass merchandisers and department stores, as they are able to exploit economies of scale to offer low prices.

MARKET OVERVIEW
Market definition
The toys and games market consists of the total revenues generated through the sale of activity toys(including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (includingtoys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates. For the purposes of this report, Europeconsists of Western Europe and Eastern Europe. Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom. Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

MARKET OVERVIEW

Research highlights
The European toys & games market had total revenue of $20,241.4 million in 2009,representing a compound annual growth rate (CAGR) of 2.9% for the period spanning 2005-2009. Infant/preschool segment proved the most lucrative for the European toys & games market in 2009, with total revenues of $3,523.6 million, equivalent to 17.4% of the market's overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 3% for the five-year period 2009-2014,which is expected to drive the market to a value of $23,478.9 million by the end of 2014.
MARKET OVERVIEW

Market analysis
The European toys and games market has been posting slowly decelerating growth rates since 2005. Slight acceleration is expected in the forecast period, with annual rate not exceeding 3.5%. The European toys & games market had total revenue of $20,241.4 million in 2009,representing a compound annual growth rate (CAGR) of 2.9% for the period spanning 2005-2009. In comparison, the German and UK markets grew with CAGRs of 1.5% and 3.7% respectively, over the same period, to reach respective values of $3,199.1 million and $5,391.8 million in 2009. Infant/preschool segment proved the most lucrative for the European toys & games market in 2009, with total revenues of$3,523.6 million, equivalent to 17.4% of the market's overall value. In comparison, sales of activity toys generated revenues of $3,113.8 million in 2009, equating to 15.4% of the market's aggregate revenues. The performance of the market is forecast to accelerate, with an anticipated CAGR of 3% for the five-year period 2009-2014, which is expected to drive the market to a value of $23,478.9million by the end of 2014. Comparatively, the German and UK markets will grow with CAGRs of 1.8% and 4% respectively, over the same period, to reach respective values of $3,491.8 million and $6,555.5 million in 2014.
MARKET VALUE
The European toys & games market grew by 2.3% in 2009 to reach a value of $20,241.4 million. The compound annual growth rate of the market in the period 2005–09 was 2.9%.Table 1: Year 2005 2006 2007 2008 2009(e) CAGR: 2005–09 Source: Datamonitor Europe toys & games market value: $ million, 2005–09(e) $ million 18,046.4 18,732.9 19,299.2 19,795.6 20,241.4 € million 12,978.3 13,472.0 13,879.2 14,236.2 14,556.8 % Growth 3.8 3.0 2.6 2.3 2.9%
MARKET SEGMENTATION I
Infant/Pre-school is the largest segment of the toys & games market in Europe, accounting for 17.4% of...