Estudios Y Perspectivas En Turismo

Studies and Perspectives in Tourism
E l e c t r o n i c J o u r n a l

Nº 1

Centro de Investigaciones y Estudios en Turismo
Avenida Del Libertador 774 - 6º W C 1001ABU Buenos Aires- Argentina Tel/fax: (54-11) 4815-3222 Fax: (54-11) 4793-9639 E-mail: cietcr@sinectis.com.ar http://www.ciet.org.ar

CONTENTS

The role of T-shirts in the creation of tourist destination images Regina G.Schlüter

4

Postcard as creators of images of destinations. The gauc ho as Argentina’s symbolic identity Juana Norrild 15

Image, safety and Risk management in tourism destinations. A case study of San Cristóbal de Las Casas – Chiapas, México Patricia Domínguez, Alicia Bernard and Esteban Burguete 31

Criminality, safety and tourism. The image of the Camboriú beach resort, Brazil, from theviewpoint of tourists and residents Guillerme Santana 45

The tourist nature of Rio de Janeiro, Brazil Celso Castro

60

INTRODUCING THE JOURNAL

In the late 1980’s between Latin American researches arouse the need to have a referred journal reflecting the current status of the academic work in the region. In October 1990 the first issue of the Latin American Tourism Journal (January 1991)came out, as did the tradition of bringing forward the appearance of each of the issues. The next year the publication changed its name to Studies and Perspectives in Tourism (Estudios y Perspectivas en Turismo), its current name. The reason was that the papers submitted transcended a mere description of the tourist phenomena in Latin American countries, evidencing a preoccupation for more globalconcern and being interested also in the tourism studies of other continents. It is certainly the case that the presence of Spanish specialists, both on the Editorial Board and in the submission of papers, has been increasingly evident. It has also resulted in the first special number (Volume 8 – numbers 3 and 4 / 1989) in collaboration with the International Master of Tourism of the Universityof Las Palmas de Gran Canaria, Spain. Also published have been articles sent from Australia, Canada, the USA, Israel, New Zealand and Turkey. The book reviews and conference reports show academic aspects of tourism around the world. A close look at the staff evidences that, while some of the original members went on to work in other fields, others have continued to collaborate on a continuousbases. Together with specialists who have made an invaluable contribution over those years, the aforementioned professionals promoted the growth of the publication. At the same time, they achieved something almost unheard of in Latin America that an academic journal in the field of tourism has continued to last for such a long time. In 2000 the journal was launched in a digital format onto the Internetwith the objective of providing easy access of articles not any more available in Spanish. Due to the success of this initiative, and combining international demand for such articles, a certain number of papers have been translated into English and are now presented in the Internet. Given that CIET is a forum for new ideas in the field of the Social Sciences, the editors of the English version ofEstudios y Perspectivas en Turismo welcome comments and suggestions. These ideas will greatly enrich the journal.

Alfredo Ascanio, Ph D

Regina Schlüter, Ph D

THE ROLE OF T-SHIRTS IN THE CREATION OF TOURIST DESTINATION IMAGES

Regina G. Schlüter Buenos Aires – Argentina

Abstract: In the last few years T-shirts have come to play a very important role as tourist souvenirs forseveral reasons: they are easy to carry about and they have a practical application even after the tourism experience is over. This paper describes the designs of the images printed on T -shirts sold as a product of the “industry of memories”. Finally, their role in creating tourism images is analysed. KEY WORDS: T-shirts, souvenirs, destination images, tourism.

INTRODUCTION During the last few...