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FUNCTIONS PERFORMED BY CHANNEL OF DISTRIBUTION AND CHANNEL ENTITIES

Transactional Functions
• Buying- taking title (possession) and making payment to vendor/manufacturer
• Selling-providingtitle to buyer accounting and managing receivables
• Risk Taking- Assuming ownership risks of obsolescence, spoilage, shrinkage, etc. As well as other risks associated with other functions below (e.g.,credit risks associated with financing)

Logistical Functions
• Transporting- physically moving product toward the customer and place of need
• Assorting- (surtido) bringing together diverseproducts (creating assortments) to meet simultaneous or related needs.
• Storing- (almacenamiento) holding products until needed (time convenience)
• Location- locating products where needed (placeconvenience)
• Sorting or “breaking bull”- making product available in desired quantities or volume

Facilitating Functions
• Financing- Providing and managing credit and assuming credit risk
•Grading- converting heterogeneous supply into homogeneous supply
• Assuring- providing and backing warranties, guarantees, promised repairs and replacements, etc.
• Maintenance and Repair- regular orscheduled maintenance and exceptional repair
• Installing and Tailoring- Installation, customization, fitting, etc.
• Promoting- Marketing communications, including advertising, personal selling,and promotions and provision of required customer information to persuade customers to buy and rebuy
• Negotiating- creating dialogue and bargaining to identify interests and reach agreement
•Matching. Fitting diverse customers with diverse product alternative in conditions of scarcity
• Training- Technical training for customers and staff, help-desk support, etc.
• Marketing Research-Understanding the customers, competition, and market and communicating that information to manufacturers, suppliers, and other channel partners
• Disposal. The repurchase and disposal of customers’...