Evolucion

In 1941 Carl Karcher and his wife, Margaret Karcher, borrowed $311 on their Plymouth automobile and purchased a hot dog cart. One cart grew to four, and in less than five years, they owned arestaurant with hamburgers on the menu in Anaheim, California called Carl's Drive-In Barbecue. In 1956, Karcher opened the first two Carl's Jr. restaurants in Anaheim, California and Brea, California; sonamed because they were a smaller version of his drive-in restaurant. The restaurant chain was characterized by its fast service and its logo, the bright yellow five-pointed Happy Star. CKE's otherchain, Hardee's, now shares this logo, after a post-merge rebranding.
In 1981, with 300 restaurants in operation, Carl Karcher Enterprises became a publicly held company. In 1988, Carl and his family wereaccused of insider trading by the Securities and Exchange Commission. They had sold large quantities of stock before the price dropped. Carl agreed to a settlement with the SEC and paid more than halfa million dollars in fines.
During the mid-1990s, Carl's Jr. unveiled its "If it doesn't get all over the place, it doesn't belong in your face" campaign which featured younger people eating Carl'sJr.'s burgers with ketchup and juice dripping from the burger and onto clothes and other areas. Among its famous figures,NBA great Dennis Rodman was also featured in a famous ad in which one of histattoos is seen eating a burger. Karcher admitted he was heartbroken by the new campaign which contrasted starkly with his conservative views.
Carl's Jr. quickly expanded, and currently has more than1,000 locations in 13 U.S. states, as well as in Mexico, Singapore and Russia. In 2007, five new branches were opened in Kuala Lumpur, Malaysia, located at 1-Utama Shopping Complex, MidvalleyMegamall, Sunway Pyramid, Mines Shopping Fair and the new Pavilion KLShopping Complex is the first branch they opened for their comeback. In total, there have been seven branches in Malaysia. The Masjid...