Examen Mtk Research

Marketing Reserach

Name___________________________________
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
1) Problem-identification research involves goingbelow the surface to identify the true underlying problem that the
marketing manager is facing. 1)T
2) Problem-solving research is undertaken to help identify problems that are not necessarilyapparent on the surface and
yet exist or are likely to arise in the future. 2)F
3) The first step in any marketing research project is to formulate the research design. 3) F
4) Pricing, promotion,and distribution are all considered controllable marketing variables. 4) T
5) Outside marketing research companies hired to supply marketing research data are called external suppliers. 5)T
6)Formulating an analytical framework along with models, research questions, hypotheses, and the information needed
are included in developing an approach to the problem. 6)T
7) Collecting andanalyzing data are steps involved in the data-processing stage. 7) F
8) The services of full-service suppliers can be categorized into syndicated, customized, and Internet services. 8) T
9) Dataanalysis services perform services that include editing competing questionnaires, developing a coding scheme,
and transcribing the data onto diskettes or magnetic tapes for input into the computer. 9)F
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
10) Marketing research involves all of the following regarding information EXCEPT: 10) BA) dissemination.
B) manipulation.
C) collection.
D) identification.
E) analysis.
11) ________ research is undertaken to help identify problems that are not necessarily apparent on thesurface and yet
exist or are likely to arise in the future. 11)B
A) Problem-correction
B) Problem-identification
C) Problem-solving
D) Problem exception
E) Problem-manipulation
12)...