Exams

REG. 3.2.3-3

ECOMUNDO CENTRO DE ESTUDIOS
ACADEMIC YEAR 2011 – 2012
BUSINESS AND MANAGEMENT

Teacher: Ing. Janela Romero C.

Diagnostic ( ) Component/s (5-8) Recovery ( x ) Version: ( )
( 2 ) Baccalaureate Section: ( B/D)

Name: ………………………………………….………… Date: ___/___/___

1. Analyse the case:

Halifax Bank of Scotland
The Halifax Bank of Scotlandbanking group (HBOS) has built a reputation of organic growth. The global banking giant reported a 27% increase in international profits in 2006, extended by a further 19% in 2007. HBOS is the UK´s largest lender of mortgages with an approximate market share of 21%. Plans were unveiled to open another 100 branches in the UK by 2011 in order to gain greater market share. Its medium-to-long-termstrategy is to focus on organic growth in Australia, Ireland and the UK.
Questions

a. Define organic growth and market share (4 marks)
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b. Outline two methods that HBOS may have used to achieve organic growth (2 marks)
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c. To what extend is organic growth desirable for a business such as HBOS? (4 marks)
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2. Bollywood brings business to the UK
The Yorkshire Tourist Board in the UK announced that the InternationalIndian Film Academy (the Bollywood Oscars) held in the summer of 2007 generated more than 20million Pounds, ($40million) worth of media coverage. With an estimated 500 million viewers worldwide, there were huge economic opportunities for businesses in Yorkshire. It also gave the town the chance to market its tourism and local culture to an international audience. Bollywood, India´s version ofHollywood , has spread across the world as people get to know one another better. This has been possible a s globalization and the media makes information access much faster.
a. using an example, explain what is meant by LOCAL CULTURE (2 marks)
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b. Examine the view that knowledge and awareness of local culture are important aspects of successful global business. (3 marks)
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3.Toshiba
Toshiba is one of the world´s largest manufacturers of flash memory chips used in mobile phones, digital cameras and digital music...