Executive Summary

Executive Summary
Green coffee , produces coffee beans grown in Brazil for exportation to north america specialy roasters and sells to wholesalers on the Brazilian market. We will expand productioncapacity from 72,000/60kg bags per year to 120-160,000/60kg per year. The coffee stands out from that of the competition. Our customers seek this product as it provides them with a point ofdifferentiation to specialty roasters. In the past six years, demand for our coffee has exceeded the amount we are able to supply and we have been forced to refuse requests for larger shipments.
We predictgrowth of thirty percent in the first year with sales exceeding ($BRL) expectations. In year three the plant will run at maximum capacity and based on the current price of coffee we expect excellentprofits ($BRL). We have positive indicators from current importers that the additional amount of beans will be sold.
keys to success are:
1. Effectively communicating to current and potentialcustomers, through targeted efforts, our position as a differentiated provider of the highest quality coffee beans in the world.
2. Increasing our profit margin with the use of improved technology inthe new facility.
3. Establishing and maintaining working relationships and contractual agreements with American importers and Brazilian coffee brokers and wholesalers.
4. Bringing the newfacility to maximum production within three years of operation.

Objectives
* Increase production and sale from 78,000/60kg bags per year to approximately 100,000/60kg bags per year in the first yearof operation at the proposed facility and reach maximum capacity of 120,000/60kg bags per year by year three.
* Increase sales substantially in the first full year of operation.
* Establishstrategic relationships with 10-15 American importers in Los Angeles, San Francisco, & Seattle.
* Increase gross margins in the next three years.
Mission
The company seeks to serve coffee...