Export mission

International Selling and Sales Management Export Mission
Ubiflow in Latin America

International Selling and Sales Management Export Mission
Ubiflow in Latin America

Table of Contents

Introduction 1
I. Audit Ubiflow 4
1. Ubiflow profile 4
2. Current situation of Ubiflow 5
II. Overview about the Countries 8
1. ARGENTINA 8
2. BRAZIL 10
3. CHILE 12
4. MEXICO 13III. Internet in Latin America 15
IV. Potential customers 21
1. Methodology 21
2. Limits and conclusions 21
V. Competition 24
VI. Solutions and Plan of action. 27
REFERENCES 35
Appendices: 38

Introduction

For more than 11 years now, the Internet platform has become one of the most popular channels of communication. The emergence of this media has completely revolutionized theway companies exchange information and run businesses. This unprecedented success is mainly due by targeting a much wider audience than traditional channels of communication have reached before. The vast majority of people agree on the fact that it is easy to find a website even when we don’t know exactly what we are looking for. This is directly linked to the use and help of search engines.Therefore the classified ad has found its way to the Internet; they are also searchable but tend to be local, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. That’s why, a growing number of sites and companies have begun to provide specialized classified online, catering to niche market products and services, such as car dealers, real estate,boats, among others.

From this business opportunity raised a number of online services called aggregators. An aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources (Prigent 2011). They are opposed to manually submitted listings. Additionally, other companies provide online advertising services and tools to assistmembers in designing online ads using professional templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as an application service provider and as a content delivery platform.

From this perspective, this report will focus on the company Ubiflow with their ambition to go abroad.

Overview ofthe issue and methodology employed.
Indeed, with the view to exporting its « solution » this report will aim to analyze where Ubiflow should export taking into account the South America continent: Argentina, Chile, Brazil and Mexico; and then determine why and how this should be done, or in the reverse, why they shouldn’t internationalize their company and explain the main reasons behind thisdecision by providing recommendations in order to design a business plan for the three years to come.

This review will start by the analysis of the current situation of Ubiflow by presenting their concept and assess their motivations behind the willingness to extend their business abroad. Then it will evaluate their internal capacities and the different external environments in order to adjustthe criteria we will be looking for through a deeper analysis of South American countries. Each analysis on countries will take into account these criteria by highlighting the pros and cons of the potential market.

In order to review this topic we have decided to meet several times and to share the workload according to the purpose of this report. Thus or first reunion aimed to attribute to eachmember a specific part of the report with some deadlines as well as some guidelines to write it down. We agreed on the fact to build altogether criteria with a view to having the same framework to analyze the market potential of the following countries.

For this purpose, we started with a brainstorming arguing on which criteria and marketing tools we should focus on. Once this has been...