fashion's favourite (en ingles y español)

FASHION’S FAVOURITE:
What is the point of top-end fashion? An haute couture dress can cost more than $100000. Not surprisingly, there are no more than 2000 haute couture customers in the world. Thecommercial point is that haute couture is the fashion house's loss leader. It creates the image of the brand. Someone who would never pay $20000 for a hand-made dress might pay $1000 for anoff-the-peg dress with the same designer label-or $50 for its perfumes.
Fashion shows may be expensive, but the publicity they generate works out cheaper and more effective than spending $80000 a page onadvertisements in the glossy fashion magazines. One New York consultancy calculates that a 20-minute show, which could cost up to $500000, generates as much publicity as $7m of advertising in Americanfashion magazines. Most people could never wear the clothes, but the idea is to a buzz.
The true capital of fashion is Paris. It is home to the most famous brands, and it has the biggest number oftalented designers. France's fashion and luxury-goods industry represents some 2000 firms, 200000 jobs and 5% of the total industrial production. Include the textile industry, with 60000 employees and theshare of industrial activity rises to 8%. With advertising, graphic design and media, it all adds up to real economic weight. And France exports much of this output.
Can Paris continue to be thecentre of the fashion industry? Perhaps New York, with its huge domestic market and new creative talent, will become fashion's centre in the future. But for now, the challenge for everyone is to sell;after all, fashion is a business.

¿Cuál es el punto de la moda de gama alta? Un vestido de alta costura puede costar más de $ 100.000. Como era de esperar, no hay más de 2.000 clientes de alta costuraen el mundo. El punto comercial es que la alta costura es líder de pérdida de la casa de moda. Se crea la imagen de la marca. Alguien que nunca pagaría 20.000 dólares por un vestido hecho a mano...