Finanzas Basicas

Web Exercise: Johnson & Johnson
Ralph Larsen, former Chairman and CEO of Johnson & Johnson, was quoted in this chapter concerning the use of the Internet. Johnson & Johnson has been oneof America’s premier companies for decades and has exhibited a high level of social responsibility around the world. Go to the Johnson & Johnson Web site at www.jnj.com.
Under Our Credo, click on“View Our Credo.”
You should see the Credo in English. After you have read the Credo, specially, the financial part contained in the last paragraph, explain in no more than 50 words why the Credo ishelpful to the company’s employees and administrators.
Return to the prior page and go to the “Investor Relations” option. Then click on “Annual Reports and Proxy.” Next, click on the first listedannual report.
Select “Financials,” click on “Consolidated Financial Statements.” Scroll down, record the values of the following for the two years shown, and compute the percentage change between thetwo years. The numbers are in millions of dollars.
Total assets.
Total stockholders’ equity.
Sales to customers (last two years).
Net earnings (last two years).
How much is Johnson &Johnson growing, generally speaking, each year?
Go to http://www.bloomberg.com/quote/JNJ:US and compare the share price of J & J one year ago, to the price up to date. Explain

Buenas TardesCompañeros:

Esta es nuestra primera tarea de finanzas.
1. La primera parte consiste en analizar el ultimo párrafo del CREDO de J&J y escribir en 50 palabras por qué este credo es útil para losempleados y administradores de la oficina. Por favor léanlo y envíen ideas cortas para consolidarlas en un párrafo corto
“Our final responsibility is to our stockholders. Business must make a soundprofit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New Equipment must be purchased, new facilities provided and new product...