FINANZAS

Inversión Socialmente
Responsable
AMERI
Agosto 2011

Contenido
•  Inversión Socialmente Responsable
•  Evaluación y metodología de EIRIS
•  Índice de Sustentabilidad de la BMV
•  Instrumentos de Inversión

•  Investor
Relations
(IR)
is
a
strategic
management
responsibility
that
integrates
finance,
communication,
marketing
and
securities
law
compliance
to
enable
the
most
effective
two‐
way
communication
between
a
company,
the
financial
community,
and
other
constituencies,

which
ultimately
contributes
to
a
company's
securities
achieving
fair
valuation.
(Adopted
by

the
NIRI
Board
of
Directors,
March
2003.)
The
term
describes
the
department
of
a
company

devoted
to
handling
inquiries
from
shareholders
and
investors,
as
well
as
others
who
might
be
interested
in
a
company's
stock
or
financial
stability.

•  Typically
investor
relations
is
a
department
or
person
reporting
to
the
Chief
Financial
Officer
or

Treasurer.
In
some
companies,
investor
relations
is
managed
by
the
public
relations
or

corporate
communications
departments,
and
can
also
be
referred
to
as
"financial
public

relations"
or
"financial
communications".
Investor
relations
is
considered
a
specialty
of
public
relations
by
the
U.S.
Department
of
Labor.
[1]

•  Many
larger
publicly‐traded
companies
now
have
dedicated
IR
officers
(IROs),
who
oversee

most
aspects
of
shareholder
meetings,
press
conferences,
private
meetings
with
investors,

(known
as
"one‐on‐one"
briefings),
investor
relations
sections
of
company
websites,
and


The
investor
relations
function
also

often
includes
the
transmission
of
information
relating
to
intangible
values
such
as
the
company's

policy
on
corporate
governance
or
corporate
social

responsibility.


company
annual
reports.


•  The
investor
relations
function
must
be
aware
of
current
and
upcoming
issues
that
an

organization
or
issuer
may
face,
particularly
those
that
relate
to
fiduciary
duty
and
organizational
impact.
In
particular,
it
must
be
able
to
assess
the
various
patterns
of

stock‐trading
that
a
public
company
may
experience,
often
as
the
result
of
a
public

disclosure
(or
any
research
reports
issued
by
financial
analysts

•  While
most
IROs
would
report
to
the
Chief
Financial
Officer,
they
will
usually
also

have
access
to
the
Chief
Executive
Officer
and
Chairman
or
President
of
the

corporation.
This
means
that
as
well
as
being
able
to
understand
and
communicate
the
company's
financial
strategy,
they
are
also
able
to
communicate
the
broader

strategic
direction
of
the
corporation
and
ensure
that
the
image
of
the
corporation
is

maintained
in
a
cohesive
fashion.

•  Due
to
the
potential
impact
of
legal
liability
claims
awarded
by
courts,
and
the

consequential
impact
on
the
company's
share
price,
IR
often
has
a
role
in
crisis
management
of,
for
example,
corporate
downsizing,
changes
in
management
or

internal
structure,
product
liability
issues
and
industrial
disasters.

•  In
a
difficult
time
such
as
the
bear
market
of
2008‐09,
IROs
will
want
to
stay
visible

and
build
relationships,
be
factual
in
tone
and
not
too
quick
to
make
promises,
focus

on
the
long‐term
story
and
balance
sheet
strength
(as
opposed
to
short‐term
earnings
growth),
aggressively
refute
rumors
and
answer
concerns
of
investors,
and

coordinate
media
relations
and
investor
communications.
Finally,
IROs
should

remember:
“The
story
is
the
business,
not
the
stock
price.”
[2]

•  The
most
highly‐regarded
professional
member
organization
for
Investor
Relations
in

the
United
States
is
the
National
Investor
Relations
Institute,
or
NIRI.
In
the
United
Kingdom,
the
recognized
industry
body
is
The
Investor
Relations
Society,
while
in

Canada,
the
professional
association
is
called
the
Canadian
Investor
Relations

Institute,
or
CIRI.
Australia's
professional
organization
is
known
as
the
Australian

Investor
Relations
Association
(AIRA).


Inversión Socialmente
Responsable (SRI)
• ...