Ford

2013 Ford Edge Hybrid



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Jacquelyn Giardina, Chief Marketing Officer
Chris Mowbray, VP Product Development
Marjaun Bakhtiari, VP MKT Development
Nicole Solano, Brand Manager
Christina Keast, Director of Existing Research
Elle How, Director of New Market Research
MKT419 Professor Barretti
Marketing Plan
Table ofContents
|Executive Summary |Page 1 |
|Introduction |Page X |
|Company Description |Page X|
|Ford’s Values |Page X |
|Ford Today |Page X |
|Strategic Focus and Plan |Page X|
|Mission |Page X |
|One Team |Page X |
|One Plan |PageX |
|One Goal |Page X |
|Vision |Page X |
|Goals|Page X |
|Nonfinancial |Page X |
|Financial |Page X |
|Core Competencies|Page X |
|Situational Analysis |Page X |
|The Situational Analysis |Page X |
|Demands and Demand Trends|Page X |
|Technological Trends |Page X |
|Social and Cultural Factors |Page X |
|Demographics|Page X |
|Economic and Business Conditions |Page X |
|Legal Environment |Page X |
|Media Environment|Page X |
|SWOT Analysis |Page X |
|Strengths |Page X |
|Weaknesses...