Fotos Salon

© 2003 OMD Worldwide Inc. All rights reserved. OMD Checkmate is a trademark and a proprietary technique of OMD Worldwide Inc.

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Introduction Outcomes, Not Outputs

Ultimately what all clients are interested in are the OUTCOMES of their advertising, not the OUTPUTS. OUTPUTS common to a media person’s life include GRPs, CPMs, reach, frequency, strategies, flowcharts, and so on.OUTCOMES are about building business success for our clients – sales, shifting consumer perceptions. That’s why when we at OMD talk about Insights, Ideas, Results, we mean a client’s BUSINESS RESULTS. We have created OMD Checkmate to consistently and effectively deliver on that promise of Insights, Ideas, Results.

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Working Together Building Teams and Better Defining Roles and ResponsibilitiesClient & Consumer

The Core Of Our Mission
To better deliver on the OMD vision of total client and consumer focus

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Our Promise To Every Client
At OMD, it is everyone’s job to use the power of insights and ideas to deliver compelling business results for every client • Consistently • Effectively • Every time Thispromise enables us to work smarter, be sharper and keeps OMD ahead of the competition.

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Client & Consumer
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Client Communication Director

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One person • Either a Strategist or an Investor • Is responsible for running, maintaining andgrowing the account • Is accountable for the active implementation of IIR/Checkmate across all the disciplines • Acts as a multi-disciplinary liaison across all other OMD Communities

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OMD Strategy and Investment
Client Communication Director

INSTRATEGY
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Just as a creative team requires two parts – a copywriter and an art director – to function successfully, so does OMD; Strategists and Investors must work together as a communications-team partnership. While each will lead certain functions, they cannot work in isolation and still be truly effective. Strategist-ledfunctions • Set strategic direction • Develop specific, tangible executable ideas • Identify relevant media vehicles • Allocate funds across communication channels • Manage the Checkmate process • Deliver an activity schedule Investor-led functions • Provide analysis of marketplace conditions • Allocate funds across dayparts, print genres, radio networks, etc • Develop the negotiation strategy •Participate in ideation session in a“concepts-like” role • Bring activity schedule to life

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OMD Ignition
• Help elevate the level and depth of OMD strategic capabilitiesby instituting the Checkmate process • Ensure that the consumer remains at the heart of OMD Strategy and Buying • Help delineate where/how the OMD Brainbox tools fit into the Checkmate process

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“It’s Everybody’s Business”
• Everybody at OMDis responsible for delivering Insights, Ideas, Results to our clients • Each discipline offers its expertise and specialized skills • Our success requires collaboration and teamwork across all OMD Communities

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Client Communication Director

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STRATEGY

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