Foursquare

BRANDBOOK

TABLE OF
CONTENTS
3
4

Foursquare Logo

6

Foursquare Icon

9

Colors

10

Copy & Tone Of Voice

11

Typography

13

Crown Usage

14

Badge Usage

15

Iconography

16
© 2011 FOURSQUARE LABS

Intro

Trademark Guidelines
FOURSQUARE BRAND BOOK | 2

INTRODUCTION
Foursquare is a free app that helps you and your friends make the most of
whereyou are. We help you share and record the places you’ve been, and
give you personalized suggestions and deals based on where you, your
friends, and people with your tastes have been.
Our branding is essential to the Foursquare experience. The focus of our
identity is fun and playful simplicity. We created this document to help
communicate our branding guidelines to partners seeking to featureFoursquare. We need to ensure that our brand maintains a consistent
look and feel no matter where in the world it’s seen. This requires strict
dedication to standards. This guide is provided to keep the brand focused
and unique.

© 2011 FOURSQUARE LABS

FOURSQUARE BRAND BOOK | 3

LOGO USAGE
Our logo is the touchstone of
our brand and one of our most
valuable assets. We must
ensureproper usage.
The preferred way to use the Foursquare
logo is over a white/light background or on
Foursquare blue. Every attempt must be made
to do this.
If the logo must be placed on a dark
background or color options are limited then
the Foursquare logo can be knocked out and
used in one color.
Please observe the clear space around the logo
to maximize visual effectivenes. Nothingshould
intrude into this specified clear space.

2x

2x
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2x

© 2011 FOURSQUARE LABS

2x

FOURSQUARE BRAND BOOK | 4

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INCORRECT LOGO
USAGE
DON’T:
1. Change logo’s orientation.
2. Add extraneous effects to the logo. This
includes but is not limited to: bevel and
emboss, lighting effects and drop shadows.

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3. Place the logo on busy photography.4. Change the logo colors.
5. Attempt to recreate the logo.
6. Scale the logo unproportionately.
7. Make alterations, additions or substitutions
to the words and or colors contained in the
logo.
8. Use the logo as a repeated pattern,
“wallpaper,” or other decorative device.

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© 2011 FOURSQUARE LABS

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9. Display the logo without the ® or ™ symbol.

FOURSQUARE BRAND BOOK| 5

ICON USAGE
The Foursquare icon is used
on our mobile apps and on
any marketing materials
where social media icons are
used.
The Foursquare icon is more versatile in
its usage than the Foursquare logo. The
Foursquare icon can be used with rounded
corners or no rounded corners. It can be
subtly styled to fit into social media icon sets.
The Foursquare icon can lie on most colors.© 2011 FOURSQUARE LABS

FOURSQUARE BRAND BOOK | 6

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INCORRECT ICON
USAGE
DON’T:
1. Change the color of the icon to fit your
campaign colors.
2. Remove core elements of the design or
attempt to redraw.
3. Rotate the icon.

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4

4. Stretch or distort the icon.
5. Alter the square that the icon sits in.
6. Add any additional typography to the icon.

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AUSTIN© 2011 FOURSQUARE LABS

FOURSQUARE BRAND BOOK | 7

1

COLORS

FOURSQUARE LOGO BLUE

FOURSQUARE LOGO YELLOW

PMS 307

PMS 600

CMYK 100, 45, 16, 1

CMYK 7, 2, 40, 0

RGB 0, 114, 177

RGB 238, 235, 172

HEX # 0072b1

Our colors are what gives us
our personality. We’re bright,
bold and colorful.

HEX # eeebac

1. LOGO COLORS
These are our logo colors. Use thesesparingly so as not to outshine our logo.

2. SUPPORTING COLOR PALETTE
These make up our core color palette.

2

3. PERCENTAGES
Use the supporting color palette in the
outlined percentages in all marketing
material.

BLUE
PMS

GREEN

YELLOW

GRAY

PMS 151 C

PMS 116C

PMS 427C

CMYK 0, 0, 0, 62

CMYK 48, 0, 100, 0

CMYK 0, 65, 100, 0

CMYK 0, 19, 100, 0

CMYK 17,...