Franquicia Wendy´S

The Real
Choice in
Franchising

Introduction

The Wendy’s Company
Wendy’s is one of the world’s largest restaurant
operating companies and distinguished by traditions
of quality food and operational excellence. The
Company, with approximately $9 billion in
system-wide sales, owns or franchises more than
6,500 restaurants in 26 countries and territories.
Wendy's Internationaldivision, based in Atlanta,
GA, oversees operations and the ongoing
development of the Wendy's brand outside of the
U.S. and Canada.

International Growth
New market expansion and continued development
within existing markets will continue to be
dominant drivers of Wendy’s global strategy over
the years to come. Over the past three years, we
have aggressively laid the groundwork forinternational expansion with new restaurant
development announcements in Singapore, the
Middle East and North Africa, the Russian
Federation, the Eastern Caribbean, Argentina, the
Philippines and Japan.

“

Our great brand is distinguished by
more than 40 years of great quality
food and service. We have the
potential for more than 8,000
restaurants outside of North
America, so we’re incrediblyexcited
about our international growth
opportunities. And, with the help of
new and existing franchisees, we
look forward to significant global
expansion.”
Darrell van Ligten
President, International

1

Our History

Built on Quality
Since Dave Thomas opened the first Wendy’s restaurant in
Columbus, Ohio in 1969, our brand has been associated
with high-quality food made with thefreshest ingredients
and served the way the customer wants. Dave’s promise to
not “cut corners” is the reason why our burgers are
square. In fact, quality was so important to Dave that he
even put the phrase “Quality is our Recipe” on our logo.
Today, that passion for quality remains our number one
priority at every Wendy’s restaurant around the world and
continues to drive our success anddifferentiate us from
our competitors within the Quick Service Restaurant (QSR)
category.

Wendy’s founder Dave Thomas

Our commitment to quality and superior customer service
has fueled growth and shaped the QSR industry. Wendy’s
created the first Pick-Up Window, and was the first QSR to
offer salads and a value menu -- not to mention the great
advances we have made in restaurantoperations, store
designs, supply chain management, and new technology.
This entrepreneurial spirit is an important part of our
history and continues to be an intrinsic part of who we are
at Wendy’s today.

2

3

Our Industry
Wendy's is a restaurant operating company positioned in the Quick Service Restaurant (QSR)
category. Like most industries, the restaurant industry has experienced bothcompetitive and
economic challenges over recent years. Regardless, the QSR category has continued to grow
significantly -- especially in emerging markets. According to Euromonitor International, this
trend of category growth is expected to continue, as shown in the information below.

Global QSR Sales (Historical - Forecast)
in USD Billions

North America vs. International Share of
GlobalQSR Growth (2010 - 15 Forecast)

$678

$611

18%

International
N. America

$549

$482

82%

2010 Global QSR Sales by Type

$440
$376
2005

2007

2009

2011

2013

2015

30%

Burger
Chicken

Wendy’s operates primarily in the burger and chicken
QSR segments, which combined represent nearly 40% of
the total QSR market and continue to grow
internationally. Webelieve that we are well-positioned
and have the brand power and infrastructure necessary
to capitalize on this growth and expand our
international presence.

61%
9%

Other

Worldwide Burger & Chicken QSR Sales
(2010 - 15 Forecast)
in USD Billions

$44

$47

$50

$54

$57

$61

$171

$179

$196

$164

$187

$157

2010

2011

2012

2013

2014

2015...