Futuro De La Tv

TECHNOLOGY

The Future of TV
The evolving broadcast and on demand landscape By Marcello Sasso and Richard Absalom

Marcello Sasso
Marcello Sasso is the founder of international research consultancy Cielo (formerly Kbridge), and a member of Esomar and ICG. He has a major focus on consumer goods, electronics and retailing. Marcello has carried out consultancy projects and written strategicreports, involving both quantitative and qualitative analysis, for organizations including Mintel, Off The Record, Frost & Sullivan, Canadean, Promar, and Greenfield-Millward Brown.

Richard Absalom
Richard Absalom is a technology analyst with Business Insights based in London, UK. Previously he was research manager at IT Europa, specializing in producing reports on the various channels in theEuropean IT market. He has a B.A. (Joint Hons.) in French and History from the University of Nottingham.

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Table of Contents
The Future of TV

Executive summary
The evolving broadcast landscape The consolidation of digital TV The expansion of HDTV and the emergence of 3DTV IPTV broadcasting and Video on Demand Broadcast TV to mobile

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10 11 12 13 14

Chapter 1
Background Scope of this report

Introduction18
18 18 19 19

Who is this report for? Key definitions

Chapter 2
Summary Introduction

The evolving TV landscape

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22 23 23 23 25 25 25 25 26 27 28 28 29 29 33 33 34

Changing media consumption habits Change is driven by consumers of all ages Content type determines preferred consumption platforms Telecoms consolidate their presence in the market Growth in online distributionNetflix’s subscription model proves successful Free on-demand content and anti-piracy standards New business models Broadband adoption and its impact on TV New opportunities and challenges A ‘recession proof’ service Broadband uptake Competitive landscape Global TV shipments Global TV revenue

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Revenue by funding type Regional revenues The impact of M&A on the media sector Technologylandscape TV access modes Digital TV and IPTV Video on demand (VOD) High-definition and 3DTV Mobile TV The evolution of TV

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Chapter 3
Summary Introduction Market overview

The consolidation of digital TV

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48 49 49 50 50 50 50 50 51 51 51 52 53 53 55 57 57 58 59 59

Technology overview Better quality Standard Definition High Definition Multicasting Triple playbundling Transitioning to new channels Enhanced content services Video on Demand Market sizing Digital TV penetration by region Digital TV penetration by platform The digital switch Terrestrial platform take-up Satellite platform take-up Cable platform take-up IPTV platform take-up

Chapter 4
Summary Introduction

The expansion of HDTV and the emergence of 3DTV

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62 63 63 63 64 65Market overview HDTV moving to LED The emergence of 3DTV HD and 3DTV technology standards

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HDTV 720p 1080i 1080p 3DTV 3DTV challenges Effortless viewing Content availability Infrastructure compatibility Consumer electronics equipment LED HDTV televisions Advantages over LCD and plasma OLED 3D Blu-ray players LCD TV use for business purposes Market sizes HDTV shipments HDTV penetration 3DTV...