GBI GESTION BASICA

The Xena character began as a guest role on the Hercules television program in 1995.Xena: Warrior Princess became a successful spin-off melodrama that ceased production June 2001. It is now insyndication on various networks. The show has lucrative syndication agreements; has on- and offline cottage industries revolving around the fan culture of costuming, fan fiction, and conventioneering; fitssquarely within existing organizations (Society for Creative Anachronism) devoted to medieval reenactments and fairs; and in many respects appeals to other fantasy fan communities, such as thoserevolving around Star Trek (Jenkins 1992), Star Wars (Brown, Kozinets, and Sherry 2003), and X-Files (Kozinets 1997).



















El personaje de Xena empezó como un papel comoinvitado en el programa de televisión Hércules en 1995.Xena: Warrior Princess se convirtió en un exitoso melodrama spin-off que cerró junio de 2001. Ahora está en la sindicación en varias redes. Elespectáculo tiene acuerdos de sindicación lucrativos; tiene dentro y fuera de línea las industrias artesanales en torno a la cultura de los fans de vestuario, fan fiction y conventioneering, encajaperfectamente dentro de las organizaciones existentes (Sociedad para el anacronismo creativo) dedicadas a la medieval representaciones y ferias, y en muchos aspectos un llamamiento a otras comunidades defans de la fantasía, como las que giran en torno a Star Trek (Jenkins 1992), Star Wars (Brown, Kozinets y Sherry 2003) y X-Files (Kozinets 1997).

















The BMW Mini wasintroduced in North America in 2002. It is a retro brand that is distinguishable from nostalgic brands (Morris Mini) by the element of technological updating (BMW). It is “a brand new, oldfashionedoffering” (Brown, Kozinets, and Sherry 2003, p. 20). The brand was introduced and sustained with a marketing communications campaign that created an iconoclastic, high-style, high-cultural-capital image...