Getting Real - Hagalo Realidad
by 37signals
This book was prepared exclusively for Arturs Mednis.
Copyright © 2006 by 37signals All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from37signals, except by a reviewer who may quote brief passages in a review. First edition
This book was prepared exclusively for Arturs Mednis.
Contents
1
2 6 9
Introduction
What is Getting Real? About 37signals Caveats, disclaimers, and other preemptive strikes
12
13 14 17 19 21 24
The Starting Line
Build Less What’s Your Problem? Fund Yourself Fix Time and Budget, Flex Scope Havean Enemy It Shouldn’t be a Chore
25
26 29 31 33 35
Stay Lean
Less Mass Lower Your Cost of Change The Three Musketeers Embrace Constraints Be Yourself
37
38 40 42 43 44 46
Priorities
What’s the Big Idea Ignore Details Early On It’s a Problem When It’s a Problem Hire the Right Customers Scale Later Make Opinionated Software
This book was prepared exclusively for Arturs Mednis.47
48 49 51 53 54 55 56 58
Feature Selection
Half, Not Half-Assed It Just Doesn’t Matter Start With No Hidden Costs Can You Handle It? Human Solutions Forget Feature Requests Hold the Mayo
59
60 62 64 66 68 70 72
Process
Race to Running Software Rinse and Repeat From Idea to Implementation Avoid Preferences “Done!” Test in the Wild Shrink Your Time
75
76 77 79 81
TheOrganization
Unity Alone Time Meetings Are Toxic Seek and Celebrate Small Victories
82
83 85 86 88 89 90
Staffing
Hire Less and Hire Later Kick the Tires Actions, Not Words Get Well Rounded Individuals You Can’t Fake Enthusiasm Wordsmiths
91
92 94
Interface Design
Interface First Epicenter Design
This book was prepared exclusively for Arturs Mednis.
96 97 99 100 101 102
Three StateSolution The Blank Slate Get Defensive Context Over Consistency Copywriting is Interface Design One Interface
103 Code
104 107 109 111 112 Less Software Optimize for Happiness Code Speaks Manage Debt Open Doors
114
115 118 120 121 123
Words
There’s Nothing Functional about a Functional Spec Don’t Do Dead Documents Tell Me a Quick Story Use Real Words Personify Your Product
124Pricing and Signup
125 127 129 130 Free Samples Easy On, Easy Off Silly Rabbit, Tricks are for Kids A Softer Bullet
131
132 135 136 137 138 141 143 144
Promotion
Hollywood Launch A Powerful Promo Site Ride the Blog Wave Solicit Early Promote Through Education Feature Food Track Your Logs Inline Upsell
This book was prepared exclusively for Arturs Mednis.
145
Name Hook
146 Support147 149 150 152 154 155 Feel The Pain Zero Training Answer Quick Tough Love In Fine Forum Publicize Your Screwups
157
158 159 161 162 163 164 165 166
Post-Launch
One Month Tuneup Keep the Posts Coming Better, Not Beta All Bugs Are Not Created Equal Ride Out the Storm Keep Up With the Joneses Beware the Bloat Monster Go With the Flow
167 Conclusion
168 171 Start Your Engines 37signalsResources
This book was prepared exclusively for Arturs Mednis.
Introduction
What is Getting Real? About 37signals Caveats, disclaimers, and other preemptive strikes
This book was prepared exclusively for Arturs Mednis.
2
What is Getting Real?
Want to build a successful web app? Then it’s time to Get Real. Getting Real is a smaller, faster, better way to build software.Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing. Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t). Getting Real is staying small and being agile. Getting Real...
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