Global Business.....

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Global Business, Second Edition Dr. Mike W. Peng

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Library of Congress Control Number: 2010925628 ISBN-13: 978-1-4390-4224-3
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Chapter
1

LEARNING OBJECTIVES
After studying this
chapter, youshould be
able to:
1. explain the concepts of
international business
and global business.
2. give three reasons
why it is important to
study global business.
3. articulate one
fundamental
question and two
core perspectives in
the study of global
business.
4. identify three ways
of understanding
globalization.
5. state the size of the
global economy and
itsbroad trends and
understand your
likely bias in the
globalization debate.
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the...