Glosario De Vocabulario De Mkt En Ingles

Marketing.- is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling product.
Advertising.- is a formof communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Branding.- the process of giving aproduct or service a specific identity establishing its brand values and communicating these to the consumer.
Brand values.- the values according to which a company makes its decisions related thatbrand.
Brand loyalty.- a strong consumer preference for one brand.
Survey.- is the field that studies the sampling of individuals from a population with a view towards making statisticalinferences about the population using the sample.
Focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product,service, concept, advertisement, idea, or packaging.
Interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from theinterviewee.
Useful answer.- relevant response
Skewed sample.- a survey group which is not typical of a target group.
Prototype.- model of a product in development.
Response rate.- percentage of people whocomplete a survey
Target group.- the group of people a company wants to sell to.
User profile.- information know about a customer.
Recommended retail price.- is the price which the manufacturerrecommends that retailer sell the product. The intention was to help to standardize prices among locations.
Profit margin.- a measure of profibiality. Is an indicator of companies pricing strategiesand how well control costs.
Price war.- is a term used in the economy sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of a price reductions....