Graduate Barometer

European Business Edition

The trendence Graduate Barometer is an independent survey conducted annually by trendence, a part of the GTI Group. The survey looks at graduates' preferences and priorities when selecting a first employer after graduation and examines their strategies when looking for information about potential employers. The graduates are asked to select the employers theyconsider to be attractive first employers from a list of 120 employers. trendence cooperated with over 1,000 universities and various student employers throughout Europe in order to reach the students. Our partners sent out invitations to their students, who then completed an online questionnaire. The data of 96,431 business students and 128,856 engineering students have been included in the analysis.your trendence team (gbe@trendence.com)

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Background information
Global Information
Method: Field phase: Participation: Subsets: Analysis: Media coverage: Online-questionnaire. September 2010 to January 2011 Invitations via careers service email; anonymity assured; prize draw & donation The report is based on the answers of all European business students, including break downs offemale and male students Data analysis with statistical tools; MRS and ESOMAR codes and ISO 20252 observed. FAZ 06/2011

Response
Participating universities Respondents

GBE 2009 779 196,019

GBE 2010 859 219,790

GBE 2011 1,077 310,945

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trendence – group member

UK

Ireland

Germany

Switzerland

France

Malaysia

Singapore

China

| Page 4 |trendence operating range
Norway

Finland

Sweden Russia Denmark

Ireland

United Kingdom

Netherlands Germany Poland Belgium Czech Republic Slovakia Austria Switzerland Hungary Romania

France

Spain

Italy

Bulgaria

Portugal

Greece Turkey

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Main modules
48.0% 45.0%

Management

46.2%

Economics

24.3% 23.7%

23.9%

Finance

23.8% 19.6%

21.3%Accounting

18.0% 20.2%

19.3%

Marketing

17.5% 20.4%

19.3%

Business information systems/technology

6.1% 3.9%

4.8%

Male

Female

Total

Question: What main modules do you study?

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Career goals
Further theoretical qualifications +0.5 +0.6 -0.5 -0.6 +0.4 +0.7 0.0 +0.5 -0.4 -0.1 -0.2 -0.3 0.0 -0.1 +0.2 -0.1 On the job training

Long term earningpotential

High starting salary

Highly demanding position

Good work-life balance

Quick promotion

Secure position

Strategic tasks

Operational tasks

Specialisation

Gaining general skills

Trainee program

Direct entry

Sharing responsibility in a team

Taking on a leadership role

Male

Female

Total

Question: What is important for your first professionalposition after graduation?

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English skills

Male

62.3%

37.7%

Female

55.1%

44.9%

Total

58.0%

42.0%

Yes

No

Question: Do you speak English at a highly advanced level ?

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Experiences

66.4% Work experience not related to my course 63.5% 64.6%

58.5% Work experience related to my course 58.4% 58.4%

Extra-curricular activities (E.g.voluntary work, student organisations, clubs, etc)

57.2% 53.3% 50.7%

33.2% Work, study or voluntary activities in a foreign country 31.9% 32.5%

Male

Female

Total

Question: What experience (of at least 3 months length) do you have?

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Mobility – willingness to relocate

Male

51.8%

19.8%

18.8%

9.6%

Female

38.5%

21.2%

24.1%

16.3%

Total43.8%

20.6%

21.9%

13.6%

I would relocate world wide. I would relocate within my country of residence.

I would relocate within Europe. I would not relocate.

Question: Imagine you received an attractive job offer. To what extent would you relocate?

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Interest in studying a master course abroad
0.0% - 20.9% 21.0% - 40.9% 41.0% - 61.9% 62.0% - 82.9%

Question:...