Grafico

Best Global Brands 2008
What to do in a recession? Trim the marketing budget, or push ahead and continue to invest in brand building in the hopes of gaining on rivals. In BusinessWeek’s annualranking of the 100 Best Global Brands, several companies are keeping their U.S. marketing budgets steady, as a percentage of revenue. And some are aggressively boosting their marketing expenditures as apercentage of expected sales. Take a look at our interactive list of the best brands.
[pic]Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.|2008 Rank |
|[pic]|
|1  |1  |Coca-Cola |66,667  |65,324  |2  |U.S. |
|2 |3  |IBM |59,031  |57,091  |3  |U.S. |
|3  |2  |Microsoft |59,007  |58,709 |1  |U.S. |
|4  |4  |GE |53,086  |51,569  |3  |U.S. |
|5  |5 |Nokia |35,942  |33,696  |7  |Finland |
|6  |6  |Toyota |34,050  |32,070 |6  |Japan |
|7  |7  |Intel |31,261  |30,954  |1  |U.S. |
|8  |8 |McDonald's |31,049  |29,398  |6  |U.S. |
|9  |9  |Disney |29,251  |29,210  |0 ...