Grupo modelo

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INTERNATIONAL STRATEGIES

FINAL PAPER

PROF. ANNE BARRAQUIER

GROUP 8

Xiomara Mercado Rosales
Julie
Richard
Maxime

CONTENT
Pages

Introduction ………………………………………………………………………..3
¿ Grupo Modelo ?.........................................................................................3
Important facts…………………………………………………………………….3-4
Globalization……………………………………………………………………….4
Exportation detonators……………………………………………………………5
Exporting…………………………………………………………………………...5-7
Beginnings……………………………………………………6-7
Struggles…………………………………………………………………………..7-8
Subsidiaries……………………………………………………………………….8
Importing…………………………………………………………………………..9Joint Venture……………………………………………………………………...9-10
Exporting joint ventures…………………………………9-10
Importing joint ventures…………………………………10
Market Selection………………………………………………………………….10-13
Success Strategies………………………………………………………………13-14
Conclusion………………………………………………………………………..14
Sources…………………………………………………………………………...15

INTRODUCTION

For this past monthswe have been learning about International Strategies, we have seen amongst many subjects, the related to international environments and their importance before entering a new market, we have talked about exporting; direct and indirect exporting ; we have also talked about subsidiaries, the Foreign Direct Investment and its stages and we have also gone through Culture and International HumanResources Management, it can be easily said in five lines, but it goes much further, all this knowledge will one day make it easier for us to decide let it be as managers or owners of a company which are the best ways to start internationalizing our firm.

We might think we can stay out of this issues if we don’t precisely think of building or working in an international firm, but it is reallyimpossible to step out of the big changes going on in the world, which is day by day more interdependent.

Having the opportunity to learn all these concepts is already a big advantage we can have over others, and that’s why to make it clearer for our selves and more helpful for our future, we have developed an investigation of a real firm, so that we can understand even better how these concepts areapplied to the real life.

For this investigation, we have chosen a Mexican Beer Company; Grupo Modelo, if you want to learn more about it, follow us in the next pages and we hope at the end you will have a whole understanding of the company and how it is related to the concepts seen in class.

¿GRUPO MODELO?

Is the biggest and most important beer company in Mexico.

IMPORTANT FACTSGrupo Modelo was founded in 1925, it is the leader in the elaboration, distribution and sells of beer in Mexico, with a total market participation of 63.1% (national and international).

Annual sells report 29,329 millions of pesos, the total of sells for concept of exportation are 672 million dollars.

It counts with eight beer plants in the Mexican Republic, with an installed capacity of 41millions of hectoliters of beer per year and 45,000 employees that give life to the Group.

Due to the ascending presence of products through out Mexico, it was essential to build a solid net of distribution and infrastructure, that would allow it to deliver the product to the consumer in the best conditions; for that it counts with bodegas, proper installations and vehicles, so that they can servethe market with the maximum efficiency.

The horizontal integration of the group and the brands strategy in the “premium” beer segment overseas, have allowed the group to have a successful development.

Nowadays, it has a portfolio of ten different brands, standing out; Corona Extra, the best sold Mexican beer in the world, Modelo Epecial, Victoria, Pacífico, Negra Modelo and others regional...