Gucci y gucci

Gucci Overview:
Gucci is an Italian brand of prestige and quality. It’s one of the world’s most reputable companies in selling personal luxury goods. It’s a multi-brand corporation, with acollection of high fashion brands like Balenciaga, Stella McCartney, Boucheron, YSL, YSL Beauté, Bottega Veneta, Bédat & Co., and Sergio Rossi as its ultimately made umbrella. Gucci products gained wideacceptance early in the company’s operation and its managers worked diligently to craft a symbol, such as the brand’s trademark stripped webbing that made Gucci products bear status symbols synonymouswith luxury

International Ad Campaign:
As Gucci’s international advertising strategy consultants, GRS (Global Reach Solutions) we will execute a new advertising strategy for the Fall of 2010 inthree major countries. The countries of choice will be United Stated, Argentina, and Germany. Within the countries we will be focusing on 4 major cities; (two being directly correlated to the US) NewYork, Los Angeles, Munich, Buenos Aires. Gucci top executives have provided us criteria to follow and expect a close analysis of environmental effect and to rationalize our concepts we have provided.We will first explain our strategies in regards to the criteria, which are; choice of media, choice of product/product line, and year to execute advertising strategy.

The Media:
The media wechoose for our Fall 2010 advertising campaign is media-billboards as a mass media channel. This kind of media will give Gucci the advantage of targeting its specific customers with the potential ofreaching large numbers of anonymous audience members. This form of media is widely used in all three countries and will reach the greatest amount of people at the lowest cost. We looked at other mediachannels such as television, newspaper, internet, magazines and believe that with our target marketing being so diverse in cultures that we will have the greatest success with billboards.
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