Hardrock
Páginas: 2 (292 palabras)
Publicado: 3 de octubre de 2011
Forecasting at Hard Rock Café
1. Three different forecasting applications that Hard Rock Café uses are Long-range, intermediate-term, and short-term forecasting.Long-range forecasting in setting a capacity plan and intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef,chicken, and pork. Its short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Three other areas in which Hard Rock Café coulduse forecasting models include advertising, hiring forecast (since the company is expanding), and lastly economic forecasting.
2. The POS system at Hard Rock Café is theirpoint-of-sale system. What it does is basically captures transaction data on every person who walks through the door. The sale of each entrée represents one customer. The datais then sent to their corporate database. From that point, they begin to forecasts monthly guest counts, retail sales, banquet sales, and possibly concert sales at eachcafé.
3. Using this system is great to get managers to maximize the amount of money they bring in not only during the present time but also for years to come. The system is tomotivate managers to have consistent results so they can achieve their bonuses. If a manager is unable to get more sales than in a previous year they do not get their bonus.Bringing in more sales is better for the company and the manager…Its created so everybody wins!
4. There are several other variables that could be used as good predictors ofdaily sales in each café. Some variables include competition from other restaurants in the area, food costs, weather conditions, the state of the economy, and holiday seasons!
1. Three different forecasting applications that Hard Rock Café uses are Long-range, intermediate-term, and short-term forecasting.Long-range forecasting in setting a capacity plan and intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef,chicken, and pork. Its short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Three other areas in which Hard Rock Café coulduse forecasting models include advertising, hiring forecast (since the company is expanding), and lastly economic forecasting.
2. The POS system at Hard Rock Café is theirpoint-of-sale system. What it does is basically captures transaction data on every person who walks through the door. The sale of each entrée represents one customer. The datais then sent to their corporate database. From that point, they begin to forecasts monthly guest counts, retail sales, banquet sales, and possibly concert sales at eachcafé.
3. Using this system is great to get managers to maximize the amount of money they bring in not only during the present time but also for years to come. The system is tomotivate managers to have consistent results so they can achieve their bonuses. If a manager is unable to get more sales than in a previous year they do not get their bonus.Bringing in more sales is better for the company and the manager…Its created so everybody wins!
4. There are several other variables that could be used as good predictors ofdaily sales in each café. Some variables include competition from other restaurants in the area, food costs, weather conditions, the state of the economy, and holiday seasons!
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