Historia De Levi Estraus

Páginas: 2 (342 palabras) Publicado: 8 de enero de 2013
Levi Strauss & Co.
Levi Strauss & Co. (Levi's) is a manufacturer of clothing, known worldwide for its Levi's brand of jeans. It was founded in 1853 in Sacramento (California, USA) by LeviStrauss, Jewish immigrant from Buttenheim, in the Franconia region of Bavaria state, southern Germany.
In 1873 Levi Strauss and tailor Jacob Davis received a patent from the United States to make thefirst men's work pants in denim (denim): the first jeans. The company briefly experimented in the 1970s with the listing, but the ownership and control remains in the hands of the descendants andrelatives of Levi Strauss' four nephews.
Levi Strauss
Levi Strauss (born Löb Strauss Buttenheim, Bavaria, German Confederation [now Germany], February 26, 1829 - San Francisco, California, United States,September 26, 1902) was a Jewish businessman founder of Levi Strauss & Co, one of the largest apparel manufacturers in the world. Raised in Bavaria, in 1847 he emigrated to New York along withtwo sisters and her mother, where they are greeted by relatives.
He moved to San Francisco in 1853 to open a small dry goods store, which grows into a thriving business.
Levi Strauss & Co. was thefirst company in history to produce jeans. In 1872, Jacob Davis, a tailor born into a Jewish family in Riga, who regularly bought clothes to Levi, the latter informed him that had his pants drawback:the pockets are easily unstitched with the hard work of the mine . Both found a possible solution: strengthen the corners of the pockets with rivets. Together suggests that a process patent requestand May 20, 1873 comes this grant and U.S. trademark Thus was born the first official Levi's pants starts riveting production of most manufactured garment of all time: the jeans or jeans.
He died atage 73 on 26 September 1902. His nephews inherited the business, which remains active to this day. In 2008, Levi Strauss closed its last factory in the U.S. to move all their production to third...
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