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LEVI STRAUSS & CO. APPOINTS STEPHEN NEAL CHAIRMAN OF THE BOARD Richard Kauffman Named Senior Advisor to the U.S. Secretary of Energy SAN FRANCISCO (September 2, 2011) – Levi Strauss & Co. (LS&Co.)announced today that it has appointed Stephen C. Neal Chairman of the Board effective immediately. Mr. Neal has been a director of LS&Co. since 2007 and is the Chairman of the law firm Cooley LLP. Hewas formerly CEO of Cooley and, prior to that, was a partner at Kirkland & Ellis. He has served and advised numerous boards of directors, special committees and individual directors on corporatematters. Mr. Neal succeeds Richard Kauffman, who resigned after having served on the company’s Board of Directors since 2008 and as Chairman since 2010. Richard Kauffman has been appointed as a senioradvisor to the U. S. Secretary of Energy Dr. Steven Chu. “We are extremely grateful to Richard Kauffman for the significant leadership he provided during his tenure with our board,” said Robert Haas,Chairman Emeritus of Levi Strauss & Co. “Under his stewardship, our company successfully pursued global growth opportunities and strengthened its brand offerings. We wish him well as he moves to the publicsector.” “We are very pleased that Steve Neal has agreed to assume the role of Chairman,” added Mr. Haas. “Steve is a highly-respected executive and boardroom veteran. We are confident his oversightwill continue to drive growth and performance at the company.” “It has been a privilege to serve as Chairman of the Board of this outstanding company,” said Richard Kauffman. “Though I am leavingduring an exciting time of growth and expansion, the opportunity to fulfill a lifelong dream of doing public sector work that combines my career expertise in renewable energy and finance is something Icould not pass up. I am confident that under the very capable oversight of Steve and the leadership of the skilled management team, the company won’t miss a beat.”

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