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BUSINESS TOPICS I 2011-I

CROSS-CURRICULAR PROJECT:
ETHICS IN ORGANIZATIONS
NAMES: Giuovana Gómez
Edith Guerreros
Luis Miguel LlamocaFlavia Sánchez Bueno
COURSE: Business Topic 1
DATE: 09 / 05 / 11

STAGE N° 2

ARTICLE NAME: Nestlé

LINK:http://www.thetimes100.co.uk/case-study--business-principles-action---nutritional-labelling--7-263-2.php

UNIT CHOSEN: 1



COMPARISONS / CONCLUSIONS:

1 The article entitled “Honesty is customer service” mentions that honesty isthe main value because it will help the company to win respect; trust and your customer will remain loyal.
Unit N° 1 in the Customer Care book deals with introduction in customer care,which explains that customer care is very important for the company by providing a good quality service to the client.
Therefore, this is one of the main similarities between the twosources on the issue of Ethics in Customer Care. .

2 Another point of coincidence between the article and the unit is that …………………..……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… ………

3 One example stated in the article is the one of the concierge that work in a hotel has to be well informed. This is similar to the one / idea presented in the book about center jobs. It is veryimportant to deal with customer in order to provide them satisfaction and achieve succesness on your business

4 Finally, in business, ethics are the moral principles or values held by thosewithin the organisation. These support and influence its decision-making. In order to be ethical in its operations, Nestlé's decisions are guided by a series of business principles.
Inorder to be ethical in its operations, Nestlé's decisions are guided by a series of business...