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Name: María del Cisne Hernández. Date: 10.06.12
Business
CORPORATE SOCIAL RESPONSIBILITY
Is the responsibility that a business has with their customers, consumers, shareholders and all the peoplethat are involved with the business. They are also known as Stakeholders. There are two types of attitude CSR:
* Artruite CRS attitude: take care of the society without any interest to getprofit.
* Strategic CSR attitude: do something good just for the reason to obtain something like profit.
Example:
* Kellog
Kellogg Company has a rich history of corporate social responsibility, ahistory that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to “invest my money in people.” Thatlegacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employeevolunteerism. But it means much more. Our commitment to being a good corporate citizen also includes:
* Protecting our environment.
* Selling nutritious products and advocating healthy lifestyles.* Acting with integrity and adhering to the highest ethical standards.
* Promoting diversity in our work force and partnering with diverse suppliers.
* Ensuring a safe, healthy workplace.* Our commitment to social responsibility is as strong today as it was when our company was founded. We are proud of our progress, but there is still much we can do.

* Statoil

Fortune'spick for the most socially responsible company in the world is this Oslo-based oil and gas giant which is 67% owned by the Norwegian government. While the company is beginning to expand into alternativeenergy, the bulk of their profits come from oil exploration, refining and distribution (Statoil owns and operates over 2000 gas stations worldwide). While the company certainly places a high...