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Style guidelines for Team Dignitas
Version 1.0, 2011-11-17

1. Logo Usage

PREFERED LOGO VERSION

Symbol

Wordmark

ALTERNATIVE CENTRALIZED VERSIONS

ALTERNATIVE HORIZONTAL VERSIONSOTHER OPTIONS

NOT ALLOWED
Single plain logo can be used on colored background,
use dignitas yellow or white.

Do not rearrange the dignitas symbol and text.

Plain logo shall always be usedtogether with o colored text.

Do not rotate symbol.

Do not change proportions.

Team Dignitas Ltd - 112 Morden Road, London, SW19 3BP, UK

WWW.TEAM-DIGNITAS.NET

2. Colors & TypographyCOLORS
Our main colors used in both logo and on different marketing
materials, these colors are the base and should be complemented
with other colors.

DIGNITAS YELLOW
CMYK: C1 M21 Y100 K1
RGB:250 199 0
WEB: #FAC700

GREY/BLACK
CMYK: C0 M0 Y0 K90
RGB: 25 25 25
WEB: #191919

GREY
CMYK: C0 M0 Y0 K30
RGB: 178 178 178
WEB: #B2B2B2

TYPOGRAPHY & FONTS
To help provide a consistent,unified look in for the team, the
Myriad Pro typeface should be used on all marketing materials and
website.
Obviously designers can chose to use a different font but this is
the base font to goto for a standard font.

HEADING 1

HEADING 2

HEADING 3

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

Myriad Pro - Bold Condensed

Myriad Pro -Condensed

Myriad Pro - Condensed

All Caps - 14 px/pt

All Caps - 12px/pt

12px/pt

PARAGRAPH TEXT

Abcdefghijklmnopqrstuvwxyz
Arial Regular
10 pt / 12 px

Team Dignitas Ltd - 112Morden Road, London, SW19 3BP, UK

WWW.TEAM-DIGNITAS.NET

3. Naming & Misc.

NAMING
Team Dignitas shall always be written as either Team Dignitas or
dignitas.
Not allowed: Dignitas,Team-Dignitas, team Dignitas, team
dignitas.

TAGS
The official tag for Team Dignitas is either:
dignitas/Nickname or if lack of space,
d.Nickname

Team Dignitas Ltd - 112 Morden Road, London, SW19 3BP,...