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Barcelona 1992 Emblem

The official emblem, designed by Josep Maria Trias from Barcelona, depicted a dynamic human figure in a stance that suggested someone jumping an obstacle (which consisted ofthe five Olympic rings) and the simple, gestual lines reduced the characterisation of the figure to the head (in the blue of the Mediterranean), the arms (the yellow of the sun and wide open in signof hospitality) and the legs (a vivid red). |
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Josep Maria Trias – Symbol and logo of Barcelona’92 Olympic GamesCompetition for the obtainment of the symbol and official logoIn October1987 an advising commission of the Organising Committee of the Olympic Games of Barcelona’92, made up of 14 experts in design, recommended conducting a restricted competition to obtain the Olympicsymbol and mascot. Several names were put forth, ending up with the 6 most voted professionals being invited to compete in both categories.On December 1st of the same year a jury composed of professionalsin design and communication and representatives of COOB’92 decided for the Olympic Games’92 to choose (by 17 votes to 18) the proposal for the symbol and logo presented by Josep Maria Trias.On thelanguage of the symbolsOne of the basic premises of the competing process was the need to get away from the characteristicimages of the previous Olympic Games or the candidatures. This consideration didnot arise so much from demands for originality in design as from seeing that the symbol could not be made with a technical, geometric or technological vocabulary. Neither Barcelona, nor Catalonia norSpain, can “see” an image of technologist nature. It is undeniable that internationally Barcelona is associated with Picasso, Miró, Dalí, Gaudí or Tàpies; this evidence led to the need to define alanguage more human,more artistic, more creative, more personal, in short, more in keeping with the communicative values it was necessary to transmit. And from the start of the project I therefore...