Hola

resorT s C o l o U r sP eC I f I C aT I o N s
Our resorts share the same colour palette as our city hotels; however, these colours are used in different proportions (see section13.1.4). Additionally, we have introduced six resort-specific colours. Each resort can choose one colour from the the selection of six that is most suitable for their location orproperty type. We have suggested the following types of resorts may want to use the following colours, however, these are suggestions only, e.g. if you would like to use Alpine Blue for abeach resort that is suitable. TERRACOTTA – Desert Resorts GREEN – Rural Resorts FUsCIA – Exotic Resorts ALPINE BLUE – Mountain Resorts sEA BLUE – Beach Resorts AZURE – Beach ResortsCITY Colours shared by both city hotels & resorts

REsORT Select one colour appropriate to resort location/type

PANTONE ® 8383 mETALLIC GOLD

PANTONE ® BLACK 7

PANTONE ®WARm GREY 1

PANTONE ® 2965 ALPINE BLUE

PANTONE ® 3435 GREEN

PANTONE ® 4515 FLAT GOLD

C0 m0 Y 15 K 82 R 84 G 83 B 74

There are no CmYK or RGB

C0 m8 Y 60 K 38 R 200 G186 B 140

C2 m5 Y 10 K3 R 235 G 232 B 226

C 10 m 65 Y 98 K5 R 212 G 112 B 36

C 48 m 11 Y 98 K 70 R 56 G 79 B 14

C 16 m 100 Y 11 K 33 R 131 G0 B 81

C 100 m 49 Y 12 K 58 R0G 57 B 93

C 100 m 33 Y 55 K 12 R0 G 118 B 117

C 100 m 11 Y 28 K 20 R0 G 132 B 153

LOGO PANTONE ® 457 LOGO GOLD Use this gold ONLY for the 3D InterContinental logo. Not to beused on the 2D logo or as a flood colour. In order to keep our brand premium, this colour should ONLY ever be used on the InterContinental logo and NEvER on any other printedelement.

1.2.4

REsORTs COLOUR sPECIFICATIONs LOGO REFRESH 2012

PANTONE ® 322 AZURE

PANTONE ® 235 FUsCIA

PANTONE ® 328 sEA BLUE

PANTONE ® 718 TERRACOTTA

WHITE