Hotel

BUSINESS PLAN

OWNERS:
Business Name:
Address:
City, State, ZIP:
Telephone:
Cell Phone:
Fax:
Email:


I. TABLE OF CONTENTS

I. Table of Contents [page 1]
II. Executive Summary [page X]
III. Business Description [page X]
IV. Market Analysis [page X]
V. Marketing Plan [page X]
VI. Operations and Management Strategy [page X]
VII. Competitive Analysis [page X]
VIII. DevelopmentPlan [page X]
IX. Financial Statements [page X]
X. Attachments [page X]


II. EXECUTIVE SUMMARY

There are thousands of choices out there for overnight lodging, including hotels, motels, inns, B&Bs, and even campgrounds. But we believe what’s missing in the hotel industry is {what you think is missing that you believe your business can provide}. {Name of hotel} will fill that gap.

Ourcustomers will be those tired of the current options that dot the landscape of this country at every freeway exit. We will be investing in the type of customer who wants {type of environment your hotel will offer}.

We are seeking {money amount} for {purposes for the funds}. We believe we will be profitable within {amount of time} because the hotel will {what you intend to do with the hotel toensure the profit}.


III. BUSINESS DESCRIPTION

We are in the hospitality industry, and we take that very seriously. We believe that the customer comes first, and that it’s up to us to give them a comfortable and stress-free stay at our location.

Our main goal is to {state your business goal(s)}, and we will do this with {specific ways you will reach those goals}. Our business philosophy is{give your philosophy or mission statement}, and we know that we can honor that philosophy by {state some concrete things that will help you live by the philosophy}.

We will be able to compete in this marketplace because {reasons you will stand out from the crowd} and because we will market to a certain kind of customer who wants {what you offer that other hotels in the area don’t}.

We aresetting up our hotel as {legal setup, such as LLC, sole proprietorship, etc.}.


IV. MARKET ANALYSIS

Though there is competition near us, since hotels are everywhere, our services will be superior to those currently offered in the area because {reasons why you’re better than your competition}.

Our prices will be {more than, less than, equal to} the competition, and we believe they are setup perfectly because {why your prices are what they are}.

The employees we {intend to hire or have already hired} are some of the best in the business. {Talk about what your employees offer, such as a record of impeccable customer service and/or experience in the hospitality industry}.

We are attaching {marketing materials, brochures, etc.} to give you an indication of {something that provesyour hotel will do well}.


V. MARKETING PLAN

We believe that {name of hotel} will have the image of {kind of image you expect your hotel to project}. Because we intend for our customers to be {type of clients you will be seeking}, we will be marketing our new hotel in the following ways: {here is where you detail your marketing strategy, including a timeline, your advertising budget, andany charts, graphs or information you have to add to your description}.

The market for our products is {describe what the market is doing in your area}, and because of that we believe we can {how your hotel will deal with the good or bad in the market, and any changes that may be coming in the market}.

We have set our prices based on the current market, and they are {list of basic prices foryour products}. We believe they are competitive because {methodology behind setting your prices; may include solid statistics and figures to further back up your plan}.


VI. OPERATIONS AND MANAGEMENT

{Name of hotel} will be located at {address and/or area of hotel’s location}, because {reasons for being located there}. The parking situation at our location is {describe the parking}....