Hoteleria

Allow 20 minutes for this session

|1. Destination Video | |
|If your destination video has been produced, play it to introduce the session. If it is not yet available, choose another hotel’s video fromwww.intercontinental.com.|Destination Video |
|Wait until the team is settled and looking at the screen, then run the video - if you are able to show this presentation on a large screen, using a PC projector, it | |
|will have a very strong impact. Speakers will also be required.| |
|Show the Our Vision slide. | |
|Remind the team that IHG’s Vision is to become one of the world’s great companies by creating Great Hotels Guests Love:|Our Vision Slide |
| | |
|With Great Brands| |
|Delivered by Great People | |
|Who share Great Values| |
|With Great Ways of Working. | |
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|Our InterContinental brand idea is In the Know, and this is how we truly differentiate ourselves as one of the world’s leading brands. We will explain more about the | |
|meaning of In the Know later – first we will look at how it makes InterContinental special and how we create Great Hotels Guestslove. | |
|If YBTL training has not taken place in the hotel this section will require more explanation. | |
||InterContinental brand |
|Show the InterContinental brand positioning statement slide. It says: |positioning statement slide |
|“For people who enjoy being In the Know, InterContinental is the brand that goes out of its way to deliver authentic andenriching experiences that make their world | |
|feel bigger…” | |
|Explain that this is what InterContinental is all about – how we show that we are different from other upscale brands....