How Can Companiesincrease Salesby Making Useof Electronic Commerce?

Como pueden las empresas incrementar sus ventas haciendo uso del comercio electrónico?

How can companiesincrease salesby making useof electronic commerce?

Today the advancement of technologies, new tools competitiveness and speed to do business have driven the development of electronic commerce, which has changed the way to sell a product or service through the Internet and other networkscomputers, beyond the use of communication platforms such as radio, newspapers and television and other traditional media alternatives such as catalogs, signage, monitors inside vehicles and fences, among others.

Electronic commerce has developed remarkably in recent years. The transformation is unstoppable and opportunities offered are visible to anyone. A number of companies aredemonstrating daily how online trading can be used in the areas B2C (Business to Consumer: business to consumer) and B2B (Business to Business: Business to Business) to increase profits, the number of customers , improve services and customer relationships, accelerate the sales process and reduce distribution costs.

Customers expect especially online, plus good prices and good service, transparency, ease,security and trust when shopping online.

If a consumer who is buying online you experience doubt on the reliability, safety and credibility of the operator (for example, because they have not clearly communicated product prices, warranties, or delivery times) is highly probable that the customer loses confidence and cancel the order. Moreover, it is almost certain that the client does notre-visit the shop again.

If you can, however, experiencing "good feeling" when using your site, you've already made significant progress towards the success of your Internet business. Potential customers who are not disappointments along the entire sales process, from product selection to ordering, payment, delivery and after sales service will become regular customers who trust you for long.Moreover, not all products are suitable for sale on the Internet. In general, are more suitable those specific products that are not offered in stores or in major e-commerce sites, which can be easily described in text and images, and have a value for money.

Basically, thosetraderswho recognizethespecial needs and requirementsof online shoppersandtocontinuouslyadaptits businessactivitiestowards them, have excellentopportunitiesforlasting successin e-commerce.

Factorsconsumerslookingto make a purchaseonline:

· Search products fast and easy
· Clear navigation and short page load
· Complete information on products, in text and pictures
· Competitive prices
· Purchase process and payment simple, easy and secure
· Choice of different payment methods
· Quick order processingautocommit
· Fast and timely delivery with traceability
· Option of return (money back guarantee)
· Security by transferring encrypted data
· Possibility to contact the merchant (email, chat)

Key factors forthe companyfora good saleonline

•Usability
•Trust and Safety
•Marketingand sales
• Customer Service

Keywords: Internet, Trade, E-Commerce,E-Commerce, B2B, B2C, C2C, hackers.The growth of electronic commerce and online fraud go together and occur globally, but both change significantly by country and payment method. Moreover, the fear of becoming a victim of fraud in combination with the notion that fraud prevention can only be performed by security experts and specialists in information technology are some of the main barriers for many traders.

We areintheinformation age, is anessentialmeans of communicationtodayand allows usthe possibility oftrading throughinternetandin a veryeasy, simple and dynamicbusinessbetweenthe sellerand the sellerto the user,however, take safety measuresto avoid beingextortedsomehow byhackers(hackers), so thatthese negotiationsare conducted ina positive way, you have to knowwho you're buying, we must know the companyor...