How to introduce a spanish remove body hair product in china market

INTERNATIONAL MARKETING



COSMETICS CASE:
HOW TO INTRODUCE A SPANISH REMOVE BODY HAIR PRODUCT IN CHINA MARKET























1. Introduction _____________________________________________________2

2. Cultural aspects __________________________________________________3

❖ Spain ________________________________________________3,4,5,6
❖China______________________________________________7,8,9,10,11

3. Product and company______________________________________________12

4. Market and It´s customers__________________________________________13

❖ Positioning and competitors______________________________13,14,15

5. Marketing Mix____________________________________________________16

❖Product___________________________________________________16
❖ Price____________________________________________________16,17
❖ Placement_____________________________________________17,18,19
❖ Promotion_______________________________________________20,21

6. Swot analysis_____________________________________________________22

8. Conclusion______________________________________________________23,249. References_______________________________________________________25

























1. INTRODUCTION

Depilfactor born more than 40 years ago through the initiative of its founder, and others businessmen, who have succeeded in turning this company in regards global industry of beauty and welfare.

Since the beginning of its activity, this Spanishmultinational has seen spectacular growth that has led him to be present on five continents, with offices in Miami, France, Germany, Sao Paulo and now in China.

The purpose of this paper is to analyze the situation of body care in China, as well as their opportunities in the market recently for exploitation by Spanish companies, thus establishing a marketing plan that allows us to export our productin the most safe and successful as possible.


With this objective I’m going to discuss about body care habits and consumption of the population and the structure of supply and demand in Spain and the possibilities of exporting in a new country such as China. Similarly, I’m going to expose the main marketing factors such as the more appropriate distribution and promotion channels, and I willmake an analysis of the marketing 4P: price, product, placement and promotion.













2. CULTURAL ASPECTS


In any marketing plan is important to take into account the characteristics of the market in which we want to influence in order to prevent what will happen after our entry, quantify the results and benefits and make decisions based on them. In the case ofDepilfactor, being an export plan for a product already marketed in Spain consider the situation of Spanish society and then analyze the China in order to establish possible links between the union and refine the export strategy .

❖ SPAIN

The Spanish economy is one that has been involved in further development in recent years, which has led the market entry of many new Spanish importedproducts, in addition to those produced domestically. Thus, the Spanish consumer has become a consumer demanding and conscious of their choice among a wide range of products, many of them identical to each other. If a product does not meet their expectations, that will go into the competition. This has caused market saturation in some sectors and the need to create more specific strategies according tothe segment you want to cover. Among these strategies stresses the need to create more products tailored to the consumer, to establish a significant difference, as consumption status in relation to competition and more effective communication. An experience that has collected Depilfactor in recent years and that will be helpful towards the entry into the Chinese market, where you will need to find...