How To Monitos Social Media

How to Monitor Your Social Media Presence in 10 Minutes a Day

A Guide to Streamlining Your Social Media Process

Rebecca Corliss

2  How to Monitor Your Social Media Presence in 10 Minutes a Day

Table of Contents
Introduction Social Media Benchmarks Setting Your Goals Prepping for Your New Routine What Should You be Monitoring? Streamlining Your Monitoring Process Your New 10-MinuteSchedule Got 5 More Minutes? What‟s Next? Paid Tools as Marketing Solutions Measuring Your Results About the Author Want to Keep Learning? 3 3 5 5 6 12 15 16 16 17 19 20

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3  How to Monitor Your Social Media Presence in 10 Minutes a Day

Introduction
So what have you been hearing about social media lately? “It’s the frontier! The future! The special sauce that makes allmarketing successful!” For those people who are telling you that, I applaud their enthusiasm. While social media is an important and key component of your marketing strategy, it is not fairy dust that makes business leads come rushing in for your company. It‟s hard work! This eBook is built to help you formulate a plan whereby in ten minutes a day, you can monitor the social media information youneed within a tight, streamlined strategy. Consider it the “8 Minute Abs” of social media. How can you best take advantage of the limited time you have in a day to get the best results possible? After reading this eBook, you will be able to develop your own, solid routine that works for you.

Social Media Benchmarks
Let‟s discuss what kind of results you can achieve from all that hard work …The following data and charts are from the 2011 Social Media Marketing Industry Report by Social Media Examiner. The report stated that 71% of marketers who were using social media as part of their marketing efforts increased traffic or subscribers to their websites, and 51% generated qualified leads for their business. That‟s powerful!
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4  How to Monitor Your Social MediaPresence in 10 Minutes a Day

Also, of businesses that were surveyed, over 92% were using Facebook as part of their marketing strategy, and 84% were using Twitter.

By creating a solid social media routine, you can actually start reaping benefits for your business. And in case you eventually want to move beyond the ten minutes a day program, there is a strong correlation between spending moretime using social media tools and business growth. According to the study, 52% of marketers who spent at least six hours a week using social media received lead generation results. Not bad!

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5  How to Monitor Your Social Media Presence in 10 Minutes a Day

Setting Your Goals
Now that you‟re committed to adopting social media into your marketing strategy (or improvingthe social media strategy you already have), let‟s talk about what you hope to achieve. First step—like any marketing effort—is setting a specific goal. What are you trying to accomplish by monitoring your social media presence? Do you want to find conversations that could help drive traffic to your website? Increase your (or your company‟s) thought leadership? Generate leads? Sales? Buzz? Byselecting one or two specific goals, you will be able to target your efforts and streamline your process to specifically reach those goals.

Prepping For Your New Routine
Next, make sure you have accounts set up on all the networks you want to target. (This section specifically is targeted toward the beginner, so feel free to scan or skip if you already have your networks ready to roll.) Ideally,you‟d want to span your online presence across as many networks as possible. (The more places you can get your business found, the better.) This step lays outside the ten minutes a day strategy, but once you‟re set up—you‟re set up! Each account you create is both a place for your customers to interact with you and a way for you to deliver great content to your developing networks. Consider...