How To Write A Business Plan
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Publicado: 24 de octubre de 2012
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We believe accurate, plain-English legal information should help you solve many of your own legal problems. But this text is not a substitute for personalizedadvice from a knowledgeable lawyer. If you want the help of a trained professional—and we’ll always point out situations in which we think that’s a good idea—consult an attorney licensed to practice in your state.
8th edition
How to Write a Business Plan
by Mike McKeever
EIGHTH EdITIon Editor Book design Proofreading Index Printing
FEBRUARY 2007 RIcHARd STIm TERRI HEARSHRoBERT WEllS EllEn SHERRon dElTA PRInTInG SolUTIonS, Inc.
mcKeever, mike P. How to write a business plan / by mike mcKeever.-- 8th ed. p. cm. Includes index. ISBn-13: 978-1-4133-0562-3 (alk. paper) ISBn-10: 1-4133-0562-8 (alk. paper) 1. Business planning. 2. new business enterprises--Planning. 3. new business enterprises--Finance. 4. Small business--Planning. 5. Small business--Finance. I. Title.Hd30.28.m3839 2007 658.15'224—dc22
2006046797
copyright © 1984, 1986, 1988, 1992, 1999, 2002, 2004, and 2007 by mike P. mcKeever.
All RIGHTS RESERvEd. Printed in the U.S.A. no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior writtenpermission of the publisher and the author. Reproduction prohibitions do not apply to the forms contained in this product when reproduced for personal use. For information on bulk purchases or corporate premium sales, please contact the Special Sales department. For academic sales or textbook adoptions, ask for Academic Sales. call 800-955-4775 or write to nolo, 950 Parker Street, Berkeley, cA 94710. Dedication
This book is dedicated to the memory of my late grandmother, Elizabeth Eudora Woodall darby, whose influence I acknowledged only recently.
Acknowledgments
After more than a decade of working with many people, I am amazed at the uniform spirit of goodwill and cooperation. my first editor, Ralph “Jake” Warner, showed patience working with a firsttime author. my second editor, lisaGoldoftas, challenged the grammar while gracefully deferring to my knowledge about the subject. Also at nolo: Steve Elias designed many charts; Adam Stanhope educated me about computers; mark Stuhr tuned sections on computer-related material; Stephanie Harolde worked her word processing wonders on the manuscript; Terri Hearsh designed the book; Eddie Warner gave helpful suggestions on onlineinformation; and many more folks at nolo improved the book greatly. A special thanks to a number of generous individuals, each of whom knows a great deal about starting and operating a small business. Peg moran, Terri Hearsh, Roger Pritchard, Jason Wallach, Harry Keller, dan Peters, Sharyn Simmons, larry Healy, and finally, Hugh codding and leroy Knibb of codding Investments. For these and all myreaders, clients, and students who have shared their hopes, dreams, and problems with me over the years, thank you for your help. The best parts are yours—all the mistakes are mine. many of your stories and suggestions appear here in disguised form. I hope all the readers will profit from your wisdom and generosity. mike P. mcKeever San Francisco, california
About the Author
Mike P. McKeever’s...
The law changes, but Nolo is on top of it! We offer several ways to make sure you and your Nolo products are up to date:
1 2 3
Nolo’s Legal Updater
We’ll send you an email whenever a new edition of this book is published! Sign up at www.nolo.com/legalupdater.
Updates @ Nolo.com
Check www.nolo.com/update to nd recent changes in the law that affect the currentedition of your book.
Nolo Customer Service
To make sure that this edition of the book is the most recent one, call us at 800-728-3555 and ask one of our friendly customer service representatives. Or nd out at www.nolo.com.
please note
We believe accurate, plain-English legal information should help you solve many of your own legal problems. But this text is not a substitute for personalizedadvice from a knowledgeable lawyer. If you want the help of a trained professional—and we’ll always point out situations in which we think that’s a good idea—consult an attorney licensed to practice in your state.
8th edition
How to Write a Business Plan
by Mike McKeever
EIGHTH EdITIon Editor Book design Proofreading Index Printing
FEBRUARY 2007 RIcHARd STIm TERRI HEARSHRoBERT WEllS EllEn SHERRon dElTA PRInTInG SolUTIonS, Inc.
mcKeever, mike P. How to write a business plan / by mike mcKeever.-- 8th ed. p. cm. Includes index. ISBn-13: 978-1-4133-0562-3 (alk. paper) ISBn-10: 1-4133-0562-8 (alk. paper) 1. Business planning. 2. new business enterprises--Planning. 3. new business enterprises--Finance. 4. Small business--Planning. 5. Small business--Finance. I. Title.Hd30.28.m3839 2007 658.15'224—dc22
2006046797
copyright © 1984, 1986, 1988, 1992, 1999, 2002, 2004, and 2007 by mike P. mcKeever.
All RIGHTS RESERvEd. Printed in the U.S.A. no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior writtenpermission of the publisher and the author. Reproduction prohibitions do not apply to the forms contained in this product when reproduced for personal use. For information on bulk purchases or corporate premium sales, please contact the Special Sales department. For academic sales or textbook adoptions, ask for Academic Sales. call 800-955-4775 or write to nolo, 950 Parker Street, Berkeley, cA 94710. Dedication
This book is dedicated to the memory of my late grandmother, Elizabeth Eudora Woodall darby, whose influence I acknowledged only recently.
Acknowledgments
After more than a decade of working with many people, I am amazed at the uniform spirit of goodwill and cooperation. my first editor, Ralph “Jake” Warner, showed patience working with a firsttime author. my second editor, lisaGoldoftas, challenged the grammar while gracefully deferring to my knowledge about the subject. Also at nolo: Steve Elias designed many charts; Adam Stanhope educated me about computers; mark Stuhr tuned sections on computer-related material; Stephanie Harolde worked her word processing wonders on the manuscript; Terri Hearsh designed the book; Eddie Warner gave helpful suggestions on onlineinformation; and many more folks at nolo improved the book greatly. A special thanks to a number of generous individuals, each of whom knows a great deal about starting and operating a small business. Peg moran, Terri Hearsh, Roger Pritchard, Jason Wallach, Harry Keller, dan Peters, Sharyn Simmons, larry Healy, and finally, Hugh codding and leroy Knibb of codding Investments. For these and all myreaders, clients, and students who have shared their hopes, dreams, and problems with me over the years, thank you for your help. The best parts are yours—all the mistakes are mine. many of your stories and suggestions appear here in disguised form. I hope all the readers will profit from your wisdom and generosity. mike P. mcKeever San Francisco, california
About the Author
Mike P. McKeever’s...
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