Ibm on demand business

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Table of Contents............................................................................................... 1 1 Introduction .................................................................................................... 3 1.1 Questions Discussed in this Master Thesis ............................................. 4 1.2 Areas Notwithin the Scope of this Master Thesis ................................... 6 1.3 Structure of this Master Thesis ................................................................ 7 2 IBM’s “e-business on demand” and the “New Era” ........................................ 8 2.1 Evolution of “e-business on demand” ...................................................... 9 2.1.1 IBMSystem/360............................................................................ 9 2.1.2 IBM Personal Computer.............................................................. 11 2.1.3 IBM Midrange Systems: AS/400 & RS/6000 ............................... 13 2.1.4 SAA - Systems Application Architecture ..................................... 16 2.1.5 Change of CommercialModel..................................................... 18 2.1.6 Building on Services.................................................................... 21 2.1.7 e-business................................................................................... 24 2.1.8 Focusing on Middleware ............................................................. 26 2.1.9 Java............................................................................................ 28 2.1.10 Linux ........................................................................................... 29 2.1.11 Developer Relations and Open Source....................................... 31 2.1.12 Grid Computing ........................................................................... 32 2.1.13 AutonomicComputing................................................................. 34 2.1.14 Industry Insight & Business Consulting ....................................... 37 2.2 Concepts and Technologies of IBM’s “e-business on demand” ............ 39 2.2.1 The era of e-business ................................................................. 39 2.2.2 The “on demand business” ......................................................... 41 2.2.3 The “on demandinfrastructure”................................................... 49

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3 IBM’s transformation to “e-business on demand” ........................................ 54 3.1 IBM’s Product & Service Portfolio .......................................................... 55 3.1.1 Introduction................................................................................. 55 3.1.2 Hardware Portfolio ...................................................................... 63 3.1.3 Software Portfolio........................................................................ 66 3.1.4 Services Portfolio ........................................................................ 69 3.1.5Financing..................................................................................... 78 3.1.6 Conclusion .................................................................................. 79 3.2 Transformation to an “on demand” business ......................................... 83 3.2.1 IBM’s e-business transformation................................................. 83 3.2.2 IBM’s “on demand” transformation strategy ................................ 90 4 “on demand”in Practice............................................................................... 93 4.1 IBM’s “on demand” today....................................................................... 93 4.1.1 IBM’s 300 mm Semiconductor Facility ........................................ 93 4.1.2 IBM’s Personal Computer Business............................................ 94 4.2 Automotive Industry...