Icolpan swot analysis
OPPORTUNITIES *With globalization and information, is easier to expand into new markets where the culture of eating pasta is on. * Pasta is an easy product to export, if the company thinks about it this could bean opportunity. * It’s simple for the company to sell pasta because is an economical product that can be sold in mass-markets; it is food for mass-consumption and without many food restrictions. *The culture is changing, people are more aware of healthy consumption. | STRATEGIES SO * Keep seeting apart from other companies because of the natural and high quality products. * Take uponsearching new potential markets for the main product to export. * Start turning to a gradually develop of new products. | STRATEGIES: WO * Get on to a redefinition of the strategy direction,taking into account the globalization or future new markets. * Go though with the pasta export idea, searching possible markets. * Look after pasta sales in Colombia, doing an investment in a...
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