imagen big cola
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adddddddddddddddddddddddddddddddddddddadddddddddddddddddddddddddddddddddddddddddddddddddddddddddd INVESTIGACION CIENTIFICA DEL
DISEÑO DE LA MARCA
BIG COLA
OBSERVACÓN: La guerra de las colas en el ramo refresquero siempre se ha dado con las marcas líderes Coca Cola y Pepsi,pero detrás de ellos hay un tercer competidor BIG Cola que combina precio, volumen y calidad.
PLANTEAMIENTO DEL PROBLEMA: La marca BIG Cola es un competidor de la marca Pepsi y Coca Cola esto sedebe a que la empresa ha mantenido sus precios de refresco un 20 o 30% por debajo del promedio de mercado, ¿entonces que es lo que le hace falta para superar a su competencia?
HIPOTESIS: Mi...
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