Influenciadores

INFLUENCIADORES
Los influenciadotes de categoría poseen un profundo conocimiento en una categoría específica.
El entorno acude a ellos a la hora de tomar decisiones.
Los influenciadotes son elprincipal trasmisor de tendencias de consumo masivo.
Son parte fundamental en el marketing de boca a oreja y en la cadena de valor.
TIPOS DE INFLUENCIADORES:
|Category |Whothey are |Channels of Influence |What they are called |
| | | |(Partiallist) |
|Formal position of authority |Political/government |Laws & regulations |Opinion Leaders |
| |leaders/staffBusiness leaders |Decision & spending |Decision makers |
| | |authority |C-suite|
| | |Top-down directives | |
|Institutional/recognized |Academics/scientists|Academic journals |Experts |
|subject matter experts & advocates |Industry analysts |Traditional media |Mavens |
||NGO leaders |New media |Analysts |
| |Consumer activists|Social media |Critics |
|Media elite |Journalists |Traditional media |Talking heads |
||Commentators |New media |Columnists |
| |Talk show hosts |Social...