Influencias socio-culturales en el comportamiento del consumidort

TEPSTRA
 &
 SARATHY
 Cultural Framework diagram
  Social
 and
 cultural
 influences
 on
 consumer’s
 behavior
  Our
  values
  and
  believes,
  generated  by
  the
  society
  and
  culture
  to
  which
  we
  belong
  and
  assimilated
 as
 a
 result
 of
 socialization
 (Allen
 and
 Anderson 1994)
 influence
 the
 decisions
  we
  make
  as
  consumers.
  It
  is
  necessary
  to
  understand
  factors
  like
  cultural
  context
  of  consumption,
 ethnicity,
 social
 class,
 status,
 family
 and
 other
 reference
 groups.
  (Understanding
 the
 hospitality
 consumer,
 Alistair Williams
 2002)
  “…Only
  when
  in
  contact
  with
  other
  cultures
  it
  is
  realized
  how
  much
  these
  components
  are
  built
 into a
 culture”
 (Doole
 and
 lowe)
  Tepstra
  and
  Sarathy(2000)
  cultural
  framework
  is
  ideal
  for
  this
  part
  of
  the
  essay
  as  we
  are
  talking
  about
  the
  consumer
  behavior.In
  this
  framework
  appear
  8
  components
  that
  compose
 culture.
  • • • • • •Language
  Religion
  Values
 and
 altitudes
 
  Education
  Aesthetics
  Technology
 and
  material
 culture
  • •
 
 
  Social
 organization
  Law and
 politics
 


  Language
  The
 official
 language
 in
 Japan
 is
 Japanese
 .It
 is
 only
 spoken
 in
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 Japanese
 is
 the sixth
  most
  spoken
  language
  in
  the
  world;almost
  all
  their
  population
  speaks
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  language
 is
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