Ingeniero

About the Presentations
Electronic Commerce
Eighth Edition

• The presentations cover the objectives found in the
opening of each chapter
• All chapter objectives are listed in the beginning of
each presentation
• You may customize the presentations to fit your
class needs
• Some figures from the chapters are included; a
complete set of images from the book can be found
on theInstructor Resources disc

Chapter 1
Introduction to Electronic Commerce

Learning Objectives

Learning Objectives (cont’d.)

In this chapter, you will learn about:
• What electronic commerce is and how it is
experiencing a second wave of growth with a new
focus on profitability
• Why companies concentrate on revenue(ingresos)
models and the analysis of business processes
instead ofbusiness models when they undertake
(emprender) electronic commerce initiatives
• How economic forces have created a business
environment that is fostering (fomentar) the second
wave of electronic commerce
Electronic Commerce, Eighth Edition

• How businesses use value chains and SWOT
analysis to identify electronic commerce
opportunities
• The international nature of electronic commerce andthe challenges that arise(surgen) in electronic
commerce on a global scale

3

Electronic Commerce: The Second
Wave

Electronic Commerce, Eighth Edition

4

Electronic Commerce and Electronic
Business
• Electronic commerce

• Electronic commerce history

–
–
–
–

– First wave
• Mid-1990s to 2000: rapid growth
• “Dot-com boom” followed by “dot-com bust”
• 2000 to 2003:overly gloomy news reports

Shopping on the Web
Businesses trading with other businesses
Internal company processes
Broader term: electronic business (e-business)

• Electronic commerce includes:

– Second wave

– All business activities using Internet technologies

• 2003: signs of new life
• Sales growth
• Profits (ganancias)

• Internet and World Wide Web (Web)
• Wirelesstransmissions and personal digital assistants

• Dot-com (pure dot-com)
– Businesses operate only online

Electronic Commerce, Eighth Edition

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Electronic Commerce, Eighth Edition

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1

Categories of Electronic Commerce
• Business-to-consumer (B2C)
– Consumer shopping on the Web

• Business-to-business (B2B): e-procurement
– Transactions conducted between Web businesses

•Consumer-to-consumer
• Business-to-government
• Business processes
– Using Internet technologies to support organization
selling and purchasing activities

• Supply management (procurement) departments
– Negotiate purchase transactions with suppliers
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Categories of Electronic Commerce
(cont’d.)

Electronic Commerce, Eighth Edition

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Categoriesof Electronic Commerce
(cont’d.)
• Activity

• Elements of electronic commerce
– Relative sizes of elements

– Task performed by worker in the course of doing job

• Rough approximation

• Transaction: exchange of value

– Dollar volume and number of transactions

– Purchase, sale, conversion of raw materials into
finished product
– Involves at least one activity

• B2B muchgreater than B2C

– Number of transactions
• Supporting business processes greater than B2C and
B2B combined

• Might not be related to transaction

• Business processes
– Group of logical, related, sequential activities and
transactions
Electronic Commerce, Eighth Edition

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Electronic Commerce, Eighth Edition

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Electronic Commerce, Eighth Edition

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Categories ofElectronic Commerce
(cont’d.)
• Web helping people work more effectively
– Telecommuting (telework)

• Consumer-to-consumer (C2C)
– Individuals buying and selling among themselves
• Web auction site

– C2C sales included in B2C category
• Seller acts as a business (for transaction purposes)

• Business-to-government (B2G)
– Business transactions with government agencies
• Paying...