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T h e B e a u t y o f 5 W hy 3L5Y & Product Development Managing your QMS ASQ Auto Awards Banquet at The Henry Ford Developing Your SME

Official Publication of the ASQ Automotive Division

In this issue
WINTER 2009
2008-2009 DIVISION COUNCIL ROSTER
Chairperson (Voting Officer) JOHN CASEY Tel: 248-797-3246 E-Mail:johnandcindycasey@comcast.net Past Chair (Voting Officer) JACKIE PARKHURST Tel: 313-758-4570 E-Mail: Jackie.Parkhurst@aam.com Chair-Elect (Voting Officer)/ Paper Symposium Chair HA DAO Tel: 602-689-7766 E-Mail: hdao@ssaandco.com Treasurer (Voting Officer) FRANK BYKAYLO Tel: 248-867-3048 E-Mail: Fbykaylo@rdagroup.com Secretary/Internet Liaison (Voting Officer) DENISE TISO Tel: 248-431-9852 E-Mail: denise.tiso@gm.comAutomotive Excellence Editor TERESA PRATT Tel: 248-813-2239 E-Mail: teresalpratt@aol.com Historian/MQC Liaison/AIAG Liaison/ QFD Liaison(Voting Officer) LLOYD D. BRUMFIELD Tel: 248-364-0196 Ext. 170 E-Mail: ldbrumfield@earthlink.net Health Care Liaison DAN REID Tel: 248-857-1166 E-Mail: dan.1.reid@gm.com Standards (Voting Officer) DOUGLAS BERG Tel: 248-348-2765 E-Mail: dougberg@earthlink.net ExaminingChair (Voting Officer) ROD MUNRO Tel: 810-523-7302 E-Mail: roderickmunro@starband.net Regional Councilor, WCQI Annual Boat Cruise FRANCIS W. CURTISS Tel: 763-425-3724 E-Mail: francur@comcast.net Membership Chair/Co-Vice Chair Programs (Voting Officer) CLEM GOEBEL Tel: 810-599-6188 E-Mail: cjgoebel@cac.net Quality Professional Award/ Detroit Liaison KUSH SHAH Tel: 248-830-8525 E-Mail:kush.shah@gm.com Exhibits Chair OPEN Quality Leader Award Chair CAROL MALONE Tel: 586-752-9199 E-Mail: malonec@macomb.edu Craig Award Chair LARRY R. SMITH Tel: 313-623-7724 E-Mail: lrsmith@peoplepc.com Koth Award Chair ALLY HAMOOD Tel: 586-575-2838 E-Mail: ally.hamood@gm.com Awards Chair (Voting Officer) JAYNIE L. VIZE Tel: 248-371-2413 E-Mail: jaynie.vize@iee.lu Ann Arbor Liaison ERIC ZINK Tel: 734-741-5399E-Mail: ericmzink@eaton.com Scholarships HIRA FOTEDAR Tel: 440-933-3626 E-Mail: hirafotedar@yahoo.com Co-Vice Chair Programs NARAYAN DAS Tel: 586-492-4671 E-Mail: narayan.das@gm.com Special Projects JOHN KATONA Tel: 248-207-9047 E-Mail: john.katona@delphi.com Team China Leader JAY ZHOU Tel: 313-248-8506 E-Mail: jzhou@ford.com Team India Leader DEBASHIS SARKAR Tel: +91 (982) 162-3810 E-Mail:debashissarkar4@yahoo.com ASQ Headquarters Administrator SHIRL FURGER Tel: 800-248-1946, ext. 7231 E-Mail: sfurger@asq.org

ASQ Automotive Division

Features
3 The Beauty of 5 Why Problem Solving
John J. Casey

6 3L5Y Analysis and the Product Development Process
Samuel Frank, with material supplied by John Casey

10 2008 Awards Ceremony Banquet at the Henry Ford
Jaynie L. Vize

14 2009Awards Nominations Guidelines and Forms 17 Developing Your S.M.E.
Damon J. Davie

18 Critical Factors in Managing a Comprehensive Q.M.S.
Sean P Goffnet .

Upcoming Events
7th Annual Quality Symposium Macomb Community College University Center March 9, 2009

2008 Automotive Division Awards Re-cap
Quality Leader of the Year – Marybeth Cunningham, Global Director, Excellence, Lean & Operations,Delphi Packard Electric/Electronic Architecture Quality Professional of the Year – Dr. Rajinder Kapur, Supplier Development Engineer for Ford Motor Company Koth Award Winner – Lou Ann Lathrop, Design Release Engineer, Engine Sensors

Published by New Echelon - Direct-Marketing, LLC. and ASQ Automotive Division

Editor-in-Chief: Teresa Pratt Publication Comittee: Ha Dao and James L. OdomPublisher: New Echelon - Direct-Marketing, LLC.
Direct all editorial submissions or advertising information to: Teresa Pratt @ teresalpratt@aol.com

Cecil B. Craig Awards for Superior Papers published in the last year – 2 awards John J. Casey for his paper “3L5Y Explained” and Dan Reid for his paper “Developing the Voluntary Healthcare Standard”

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