Ingles

Good day Mr Cumino,

We would like to share with you the summarise about the action we agreed to take at the meeting to solve caferoma’s problems and the reason why we agreed with each one.

First of all, we need repositioning the product, It means, we need to change caferoma’s image to appeal to a different market segment because if we enter a new market it is possible to find new consumersin order to fill a gap in the market. For example, make coffee without caffeine for people who can not drink caffeinated coffee

Second, in order to increase our brand loyalty is necessary to reduce the price by 20% to 30% so that it is the medium range of products .so , we are going to get less money per product, but we are going to get more consumers, consequently more people is going toknow about our excellent products.

Finally, we need to develop a new advertising campaign to re- launch the brand because Caferoma’s brand no longer seems to be exciting and up-to-date, so in this order of ideas we are going to get more people who willing to consume our products and we are going to increase our sales.

If we implement all those possible solutions people are going to think thatwe are not expensive and we are value for money because the good quality of our products and thanks to our new advertising campaign we are going to be new, exciting and exclusive brand. maybe in the next few years we are going to have a low income, but with the pass of the years we are going to recover all those money.

I hope you agree with these solutions

Best wishes,
Laura EstefaniaArciniegas
Margarita Castillo
Estefania Hernandez
Luisa Fernanda Vargas
Members of the PEFD's Maketing department

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Grade: 25

Dear Mrs Rosalba

It was yery good to see you again at our meeting in Roma on 23 march.We wait that you are good and whit health.

We think in decrease the price as the better solution for solve our problems, because supermarkets have owns brands with prices lower than caferoma´s price. costumers 

prefers low prices and we need give a price near as much as posible to the competition´s price in order to re-take the lose market

Is necessary mantain the quality because thecustomers thinks that is the best cahracteristic. The product Caferoma will be relaunch with new image and new package because the product has a high problem that is the old fashioned. Caferoma wiil be in all supermarkets u minimarkets for people can find it easy.

We look forward to continuing to develop our business in the region in association with yourselves.

Best wishes

Carlos AlbertoRodriguez
Javier Granada Castaño
Julian Saenz

BusinessMen 
Cr 4 # 65 - 76 Ibagué Colombia 

Good day Mr Cumino,

We would like to share with you the summarise about the action we agreed to take at the meeting to solve caferoma’s problems and the reason why we agreed with each one.

First of all, we need to repositioning the product, It means, we need to change caferoma’s image to appeal toa different market segment because if we enter a new market is possible to find new consumers in order to fill a gap in the market. For example, make coffee without caffeine for people who can not drink it.

Second, in order to increase our brand loyalty is necessary to reduce the price by 20% to 30% so that it is the medium range of products so we are going to get less money per product, butwe are going to get more consumers so more people is going to know about our excellent products.

Finally, we need to develop a new advertising campaign to re launch the brand because caferoma’s brand no longer seems to be exciting and up-to-date, so in this order of ideas we are going to get more people who are able to have loyalty from our products and we are going to increase our sales....