Ingles

DEPARTAMENTO DE FUNCIONES DE MARKETING
DEPARTMENT OF MARKETING FUNCTIONS
1) MARKET RESEARCH
- Customer Analysis, Market / Industry and Competition
- Realization, tabulation and analysis ofsurveys (primary sources)
- Analysis of records-INE, IGE, sectoral studies, etc. - (Secondary sources)
- Interpretation and presentation of results

2) MARKET SEGMENTATION
- Quantification of themarket
- Choice target segments
- Getting consumers type profiles
- Estimation of demand and market share
- Analysis and monitoring of trends and market demands

3) Strategic Analysis: positioningand differentiation
- Strategic analysis internal (company) and external (environment)
- SWOT Analysis and Plan
- Positioning Strategy (based on the strengths of the company) and differentiation(based on market and competition)
PRICE AND PROMOTION
- Pricing based on costs, market and competition
- Updating and revision of rates
- Review product profitability, margins, costs,
- Negotiatingwith clients and margins PVPs
- Design and implementation of promotional activities to stimulate demand (deals, discounts, sales promoters, free samples, etc..) And calculation of economic impact andprofitability

DISTRIBUTION
- Choice of distribution channels
- Search for sales and negotiating prices, margins and conditions
- Calculation of profitability per channel

 

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