Innovating Today To Gain The Future

Páginas: 2 (306 palabras) Publicado: 13 de abril de 2012
Innovating Today to Gain the Future

Nowadays, generating productive ideas by linking different cultures it’s an important factor for development in a world when negative statistics can becomepositive.

China has strengthened its diplomatic affairs with the outside world since its economic reforms few decades ago. This has increased and maintained commercial and cultural relationswith other nations. In recent years rural and urban areas commerce related to imported products have been increasing not only because of better economic wealth of Chinese society but alsobecause of society cultural opening to the world.

Mexico already has 4 decades of diplomatic affairs with China. It is known China is becoming a huge consumer of diverse products, so that mexicanentrepeneurs have been trying to be part of the new generation of creative ones who execute the ideas for today´s and future world commerce. Therefore, the search of markets where selling newideas for the chinese consumer become important.

In some regions in the world as in Veracruz, province in southern Mexico, agricultural production that is sold in other countries usuallydoesn't have added value, so that generating and creating productive ideas become an important factor for development.

Talking about creation and innovation, we can mention the generation of onecommerce idea thought by two entreprenuers in Southern Mexico. Both are evaluating the creation of a drink factory (Horchata in its spanish name). Horchata it’s a drink basically made from ricethat has already been tasted and well accepted by several chinese people. It´s important to mention that products like horchata that are made with inputs that are part of chinese culture can bewell accepted in this market.
Horchata can be an example of cultures similarities and the discovery of new ways to get economic profits and a better understanding between cultures among nations.
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